Data Insight: Understanding the Collection, Storage, and Use of Data in Sainsbury

Title
DATA INSIGHT

Table of content
 Introduction
 What type of data is collected
 Orthodox market research
 Explain how information is captured and stored
 Describe the impact of technological development on the role
 Set out how information and data is used within the day to operations
 Conclusion

INTRODUCTION
Data insights regarded as specific set of information which a corporation achieved
through evaluating different kind of information concerned with specific subject
matter. Analyzing such information offers deep insights which assist corporation in
making informed and relevant decisions as well as minimizes risks which come with
random test methods. In this regard Sainsbury plc, a top trading and 2nd major
supermarket chain corporation in UK has, been chosen for the study.

What type of data is collected and used by
the organisation
There are primarily two key types of data which an organisation generally collects
namely: Primary Data and Secondary data. Data gathered by originating or first-hand
study is referred to as primary data.
 Primary-data is particular to requirements of corporation as well as business can
control data which is being gathered
 Secondary data: Since these types of data are often shared online, they are
typically freely available to investigators and entities