Data Insight: Understanding the Collection, Storage, and Use of Data in Sainsbury

This presentation provides insights into the collection, storage, and use of data in Sainsbury, a major supermarket chain in the UK. It covers the types of data collected, the impact of technological development on data management, and how data is used in day-to-day operations. The presentation also outlines research into improving data capture and use in the retail sector.

Title
DATA INSIGHT

Table of content
 Introduction
 What type of data is collected
 Orthodox market research
 Explain how information is captured and stored
 Describe the impact of technological development on the role
 Set out how information and data is used within the day to operations
 Conclusion

INTRODUCTION
Data insights regarded as specific set of information which a corporation achieved
through evaluating different kind of information concerned with specific subject
matter. Analyzing such information offers deep insights which assist corporation in
making informed and relevant decisions as well as minimizes risks which come with
random test methods. In this regard Sainsbury plc, a top trading and 2nd major
supermarket chain corporation in UK has, been chosen for the study.

What type of data is collected and used by
the organisation
There are primarily two key types of data which an organisation generally collects
namely: Primary Data and Secondary data. Data gathered by originating or first-hand
study is referred to as primary data.
 Primary-data is particular to requirements of corporation as well as business can
control data which is being gathered
 Secondary data: Since these types of data are often shared online, they are
typically freely available to investigators and entities

Continue

Orthodox market research and the ways it
is different from Big data
Orthodox is a kind of market research which incorporate some traditional beliefs in
research. This is also regarded as traditional market-study approach. This marketing
research generally includes analysing the total industry for particular product/service,
surveying business customers regarding their preferences and tastes, as well as
performing targeted groups for gauging customer’s responses towards new product-
item.

Explain how information is captured and
stored:
In a large corporation like Sainsbury the main issues for business management is to
find out the manner to capture relevant data and storing such data with appropriate
safeguard. In this regard, following is discussion about key ways to capture relevant
data and storing such data, in context of Sainsbury, as follows:
 Nectar card:
 Surveys:

Describe the impact of technological
development on the role
In present IT world, there impact of technological developments cannot be ignored
since data safety and collection both are directly linked with technological factors.
Adoption of technological developments make eerier for corporation like Sainsbury
to collect wide range of relevant data
a) Achieving competitive advantages
b) Fulfilling customer key requirements

Set out how information and data is used
within the day to operations
In day to day operations of Sainsbury, data collected is used for stetting short term
targets for employees, motivating employees, estimating demand of products,
adoption of relevant marketing strategy, daily deals and product offers etc. Data
analysis in business provide key insights about efficiently handling of day-to-day
task. Data regarding customer’s behaviour used by managers to minimise their
additional efforts and cost on advertising unproductive product items.

Set out outline for research into improving
data capture and use in a
sector/organisationLarge corporations like Sainsbury are majorly dependent over collection and use of
data. In retail sector competition is quite and companies wants to increase their
market share which is possible only thorough use of data. Analysis shows that
company has to improve their data collection process and usage for achieving
business targets.
 Empowering Management
 Establish a baseline
 Finding solutions to issues:

CONCLUSION
From above study this has been articulated that Data insight in corporation like
Sainsbury plc is key aspect which enable business to extract useful information and
take effective decisions based on this information. This allow management to take
more informed decision as well as to operating day-to-day business operations. In
present digital environment, there are wide range of data at fingertips. However,
anyone could easily access business’s raw data, efficiency to extract meaningful and
actionable key information through numbers are what would ascertain whether one
can effectively gain competitive advantages for business.

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