Data Insight for Business Decisions

DATA INSIGHT FOR
BUSINESS DECISIONS

TABLE OF CONTENT
• Introduction
• Types of data
• Big data
• Primary data
• Secondary data
• Orthodox research and difference between big data
• Type of database and management information
system
• Impact of technology on data
• Uses of information and data
• Outline to improve the data uses
• Conclusion
• REFERENCES

INTRODUCTION
• Data refers to the collection of information, facts, observations.
• Data is being collected by every company and organisation to know more about
customer and market.
• In this report data collection for ASOS plc has been mentioned.
• ASOS plc is a British online fashion and cosmetic retailer, who's headquarter is
situated in London.
• This company deals in fashion, cosmetics, clothing and accessories.
• In this report various types of data is elaborated such as – Big data, primary and
secondary.

TYPES OF DATA
Big data
• Big data refers to the collection of those data which is huge and the volume of such data is high.
• Big data can be collected in structured, Unstructured and semi- structured form.
• Structured
• Data which can be stored, gathered and processed in the fixed format is known as structured data.
• Unstructured
• Data which does not have any structured form is referred as unstructured data.
• Semi- structured
• This data contains both the data collection method it can be collected through structured and unstructured.