Data Insights: Role of Quantitative and Qualitative Research in Modern Marketing Research and Data Analysis
15 Pages932 Words381 Views
Added on 2023-06-10
About This Document
This presentation discusses the role of quantitative and qualitative research in modern marketing research and data analysis. It covers the concepts of correlation, regression, and time series and their uses in business decision-making. It also explains how data is collected and used to make business decisions. Various data collection methods such as survey, interview, and records are also discussed.
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