data insights

I have to write exactly about the 6 points about the BMW car industry. work must be in word. I do not want graphic charts or something like that. And I need also primary research, like interview and chestionars.

Data Insights

Table of contents
 Role of information and data within the Hospitality industry
 Types of data is collected and used by the organisation
 Information and data is used within the operations of the organisation
 How the information is being captured and stored with the key
references in data
 Example of data is being used to deliver the insight for business in
decision making
 Market research primary and secondary helps to increase insight
 References

 Hospitality industry information
 Customer information
 Revenue management
 Customer experience
Role of information and data within the Hospitality industry

Different types of methods for primary data
 Survey Interviews
 Cold calling
Types of data is collected and used by the organisation

 Operation of businesses
 financial transaction
 Level of confidence
Information and data is used within the
operations of the organisation

How the information is being captured and
stored with the key references in databases and
information
 Surveys
 Information system

Example of data is being used to deliver
the insight for business in decision making
 Decision making
 Needs and requirements of the customers

Market research primary and
secondary helps to increase insight
 Primary data
 Secondary data

References
 Bilgihan, A. and Nejad, M., 2015. Innovation in hospitality and tourism
industries. Journal of hospitality and Tourism Technology. 6(3).
 Rivera, M.A. and Pizam, A., 2015. Advances in hospitality
research:“from Rodney Dangerfield to Aretha Franklin”. International
Journal of Contemporary Hospitality Management. 27(3). pp.362-378.
 Ryan, C., 2015. Trends in hospitality management research: a
personal reflection. International

THANK YOU