Role and Importance of Information and Data in Premier Inn

This presentation explores the role and importance of information and data in the day-to-day operations of Premier Inn, a British hotel chain. It discusses the types of data used, how information is captured and stored, and how data is used to deliver insights. The presentation also highlights the importance of data and information in decision-making and conducting research and development.

Data Insights

Table of Content
Introduction
Research aim and objectives
Role of information and data
Type of data
Information and data is used
Information is captured and stored
Data is used to deliver insight
Market research secondary and primary studies
Finding
Conclusion
References

Introduction
Information and data are very much important for an organisation to deal in
effective manner to bring out effective results. This report is based on
the Premier inn which is an British hotel chain and one of largest hotel
brand name operated at variety of locations in city centres and airports
by competing other major services providers. This presentation based on
role and importance of data and information for day to day operations
with many more. Importance of data and information in taking day to
day important decisions by using MIS and other information systems.

Research aim and objectives
Aim
 To evaluate the role and importance of information and data in a business. A study on
Premier inn.
Objectives:
 To evaluate various kinds of data accomplished by organisation to store information.
 To examine the role and importance of data and information in taking decision
making in Premier inn.
 To evaluate the importance of data and information to conduct research and
development.

Role of information and data
Information and data plays very much crucial role in hospitality
industry by combination of data and statistics that they gather
themselves from various sources. By using predictive analysis that
helps to owners of hotels to get more accurate knowledge and
information to compensate the demand of related services.
 Targeting marketing
 Customer experience

Type of data
Data and information is very much potential for an organisation to deal
in effective manner by gathering first, second and third party data
which is an trade off in between quality and reach.
 First party data:
 second party data:
 Third party data:

Information and data is used
 Data and information is very much crucial for an organisation to
deal in effective manner by coordinating each and every activity
by putting resources at right place.
 In context of hospitality industry they collect day to day
information from various sources such as consumer experiences
and collection of information with help of various kinds of
software that proved helpful to reap out important insights to
collect better opportunities.

Information is captured and stored
Information should be collected from various sources and need to
stored in very careful way by using various kinds of database and
information system that leads towards business success.
 Transaction processing system
 Management information system
 Decision support system

Data is used to deliver insight
Data driven decision making is one of important process in which
involves collecting necessary knowledge and information that based
on the measurable goals or key performance indicators, by analysing
various patterns and facts to collect insights and knowledge by
developing strategies with tactics that proved beneficial for
organisation.

Market research secondary and primary
studies
Information is one of the most important and basic ingredient to build a
successful business strategy. In order to companies management
information system integrate with the market research that
ultimately helps in taking important decisions by continuous flow of
knowledge and information. Information management system and
information technology helps in gather accurate insights to remain
always competitive in market by build products as per the market
needs and demands in proper way.

Findings
From the above presentation it has been concluded that while
conducting primary and secondary research from government sights
and census data with information that helps in taking important
insights to remain always relevant in marketplace. So it is very
much important to collect relevant knowledge and data from various
sources.

Conclusion
From the above presentation it has been summarised that knowledge
and information is very much important to collect important insights
and information to remain always competitive in marketplace. In
order to various kinds of information management systems proved
helpful to manage information and data in better way.

References
 Aggarwal, C.C. and Zhai, C. eds., 2012. Mining text data. Springer
Science & Business Media.
 Kanehisa, M and et.al ., 2013. Data, information, knowledge and
principle: back to metabolism in KEGG. Nucleic acids research.
42(D1). pp.D199-D205.
 Redlich, R.M. and Nemzow, M.A., Digital Doors Inc, 2013. Digital
information infrastructure and method for security designated data
and with granular data stores. U.S. Patent 8,468,244.

Thank You