Role and Importance of Information and Data in Premier Inn

Data Insights

Table of Content
Introduction
Research aim and objectives
Role of information and data
Type of data
Information and data is used
Information is captured and stored
Data is used to deliver insight
Market research secondary and primary studies
Finding
Conclusion
References

Introduction
Information and data are very much important for an organisation to deal in
effective manner to bring out effective results. This report is based on
the Premier inn which is an British hotel chain and one of largest hotel
brand name operated at variety of locations in city centres and airports
by competing other major services providers. This presentation based on
role and importance of data and information for day to day operations
with many more. Importance of data and information in taking day to
day important decisions by using MIS and other information systems.

Research aim and objectives
Aim
 To evaluate the role and importance of information and data in a business. A study on
Premier inn.
Objectives:
 To evaluate various kinds of data accomplished by organisation to store information.
 To examine the role and importance of data and information in taking decision
making in Premier inn.
 To evaluate the importance of data and information to conduct research and
development.