Data Insight: Role of Quantitative and Qualitative Research in Modern Marketing

Data Insight

Table of Content
 Introduction
 Role of quantitative research in modern marketing research.
 Correlation & regression with some example.
 What time series is & how it is used
 Big Data & its use in modern business decision making
 How data could be collected & used more effectively to make more informed business
decisions.
 Conclusion
 References

Introduction
In the present presentation, organizations like
Primark UK emphasized the significance of data
analysis & review that assists making valuable
growth & development decisions in a changing
business environment. There are various data
collection methods to support collecting the most
appropriate information & identifying areas that
require to be fully addressed for future enhancement.

Role of quantitative research in modern marketing
research.
Consumer reviews & questionnaires are general aspects of
quantitative market evaluation. These would be considered in person
with checklists & pencils, by mobile phone, letter as well as text
message, online or on the website. In order for the survey results to
contain useful data, Primark UK must carefully consider the survey
questions. Don't just ask customers if they know about Primark UK;
ask how often they shop, what products they buy, but where will they
buy the same products & why.