Data Management - A Presentation on Types of Data, Market Research, Information Capture and Storage, Technological Impact, Data Usage, and Research Outline

DATA MANAGEMENT

TABLE OF CONTENT
1. Type of data collected and used by the organisation and if this is Big Data, and if this is primary or
secondary data
2. Orthodox market research and how this is different from Big Data
3. The way information is captured and stored with key references to types of databases and
management information systems
4. The impact of technological development on the role and use of data in the business decision
making process within your chosen sector
5. The way information and data is used within the day to operations of organisations within that
sector and what is its strategic importance to the organisation within its sector
6. Outline for research into improving data capture and use in a sector/organisation

Type of data collected and used by the organisation and if this
is Big Data, and if this is primary or secondary data
• The organisations generally prefer to collect
secondary data in order to collect precise and
systematic data (Ferraris, Mazzoleni, and Couturier,
2018).
• The secondary data helps an organisation to make
quick decisions and cost effective approach.