Data Mining and its Role in Privacy

Running Head: Data Mining 0
Data Mining
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Data mining 1
Contents
Data mining role in privacy.............................................................................................................1
Effects for individuals and society..................................................................................................2
Ethical implications of these data mining practices........................................................................3
References........................................................................................................................................5

Data mining 2
Data mining role in privacy
Data mining is beneficial for business purposes and it is useful to enhance business of an
organization. It has large volume of information to analyses different things, such as behaviour
of customers, and many others. According to ( Guru-Murthy, 2018), Jaron Lanier said that social
media is ruining social life of people and it manipulated behaviour of their users. Social media
makes their users addictive for their products and services.in addition, they uses data mining
techniques to compromises their privacy.
Social media uses data warehouses for storing their users and business information. It is a
way to store large amount of data for further use, which is used to decision making. Facebook,
Google, twitter, and many other social media used a business model, which makes their users
addictive and change their behaviour using internet algorithms. Those internet algorithms
searches in data warehouses and found the proper data set to manipulate the user for their
business purpose. It has already happened with Facebook that they share person information of
their users for research, but it is used for different purpose, as an example Cambridge Analytica
case (IAME, 2018).
Many data mining techniques are used to identify user behavior and based on that
analysis social media provide them related things, which makes them addictive ( Brown, 2012).
It is not good from privacy point of view. It reduces security and privacy of personal data, such
as email, password, phone number, address, and many others.
Data mining techniques are used to found out behaviour of users of social media
according to their business model, which makes them addictive for their services. They are
playing with their personal information though internet algorithms. Data mining is used to
enhance business performance but it is used for making users addictive and makes a business
form social media (Larose & Larose, 2014).
Facebook is highly used social media in young generation and it will affect their social
life, as they are having online friends only. They are addictive and change their behaviour
according to the suggestions and new applications of social media.