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Assignment Data Mining and Visualization for Business Intelligence

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Added on  2020-03-16

Assignment Data Mining and Visualization for Business Intelligence

   Added on 2020-03-16

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Data Mining and Visualization for Business Intelligence Assignment - 3[Pick the date]Student NameContents1.1Association Rules........................................................................................................................21.1.1I)...........................................................................................................................................21.1.2II)..........................................................................................................................................31.1.3III).........................................................................................................................................41.2Cluster Analysis............................................................................................................................41.2.1A).........................................................................................................................................4
Assignment Data Mining and Visualization for Business Intelligence_1
1.2.2B)..........................................................................................................................................41.2.3C)..........................................................................................................................................41.2.4D).........................................................................................................................................51.2.5e)..........................................................................................................................................5RowIDConfidence%Antecedent(A)Consequent (C)Support for ASupport for CSupport for A& CLift Ratio180.51948052Brushes &ConcealerNail Polish& Bronzer77103623.908712647260.19417476Nail Polish &BronzerBrushes &Concealer10377623.908712647381.57894737Nail Polish &Concealer &BronzerBrushes76110623.7081339711.1Association Rules1.1.1I)Antecedent is an observation found in the data, consequent is an item which is foundin combination with the antecedent. Rule 1 state that if a customer purchase brushes& concealer together, then with 80% confidence Nail Polish & bronzer will bebought. The support here for event A happening is 77 which means the no. oftransaction that supports for A. While transaction that supports the event C are 103.The event A & C happened together is 62 times. The lift ratio indicates the likelihood
Assignment Data Mining and Visualization for Business Intelligence_2
of purchasing Brushes, Concealer, and Nail Polish & Bronzer in comparison to theentire transaction.Similarly the Rule 2 states when the customer buy Nail Polish & Bronzer , they alsobuy Brushes & Concealer with the support for event A happening is 103 and supportfor event C happening is 77. This rule is completely opposite of the first rule,therefore the lift ratio is same, though the confidence level for Rule 2 is less. Rule 3 states that if a customer buy nail polish, concealer & bronzer together thenthey also tends to buy brushes with 81% confidence level (Gupta, Garg, & Sharma,2014; Rajak & Gupta, 2008; Sujatha & CH, 2011).1.1.2II)RowIDConfidence %Antecedent (A)Consequent (C)Support forASupport forCSupport for A& CLift Ratio180.51948052Brushes&ConcealerNail Polish &Bronzer77103623.908712647260.19417476Nail Polish &BronzerBrushes&Concealer10377623.908712647381.57894737Nail Polish &Concealer &BronzerBrushes76110623.708133971456.36363636BrushesNail Polish &Concealer &Bronzer11076623.708133971576.36363636BrushesNail Polish &Bronzer110103843.706972639681.553398Nail Polish &Brushes103110843.7069726
Assignment Data Mining and Visualization for Business Intelligence_3

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