Data Modeling for Penfolds Wine Company

N A M E
I N S T I T U T I O N
D AT E
Data Modeling

Introduction
In this presentation, a data analysis on Penfolds wine company will be
presented.
The nature of the company will be explored
The different products and services it provides
Analysis will be done
A suitable measure of economic activity
Assessment of Monetary policy of China
Other socio-economic considerations
A chart showing adult literacy rate in China
Demand curve for products that have high degree of substitutability like
Wine
Recommendations
Implications of this analysis
Regression model
References

Nature of Penfolds Wine Company
Penfolds Wine Company is an entity that is based in
Sydney, Australia.
It was established in 1844 by Rawson Penfold who
moved into Australia as an emigrant.
Penfolds wine company is one of the oldest companies
that have been producing wines for the past centuries
since the time of its establishment in 1844.
In regards to Penfolds nature of business, the company
processes a multiple of ingredients such as wine
grapes, juices, acids, sugars, minerals, pulps, yeast as
well as tannis so as to produce wine (McKenna, 2012).

Nature of Penfolds Wine
Company..continued
Penfolds Wine Company falls under the
Treasury Wine Estates which is overall
controller and manager of wine companies in
Australia’s wine making industry.
In regards to Australia winemaking industry,
competition is present due to existence f rival
companies engaging in production of wine.
Penfolds Wine Company faces competition from
Jim Barry Rockford, D'Arenberg and Wynns as
far as customer base and market shares are
concerned.

Products of Penfolds Wine Company
Penfolds wine company engages in
production of a variety of wines .
These wines are categorized as Red wines
and White wines by Penfolds Wine Company.
Red wines products include; Red Blends,
Malbec, Pinot Noir, Syrah, Sangiovese and
Zinfandel among others.
White wines include; Pinot Gris, Riesling,
Moscato, Sauvignon Blanc and Chardonnay
among others.

Analysis
 Companies always engage in expansion of their businesses as a way
of boosting their revenues and market share.
 The above is attributed to the fact that companies always aim at
earning highest possible returns from their undertakings that
involve devotion of their resources.
 Penfolds wine company is aiming at realizing highest possible
returns from its undertaking by establishing a new manufacturing
plant in China by devoting its substantial financial resources.
 Some of the risks may include; potential demand, sustainability of
the supply and distribution chains by a company as well as the
capability of the target audience to afford the products that are to be
offered by a company.
 The proposal to create a new manufacturing plant in China, the
demand risks arising from macroeconomic performance of China are
likely to have a significant impact on this new venture.