Characteristics of Global Significance of Data Personalization

BUSINESS INFORMATION
SYSTEMS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Discussion of characteristics of global significance of data personalization...............................1
TASK 2............................................................................................................................................2
Evaluation of organisational opportunities and challenges posed by data personalisation.........2
TASK 3............................................................................................................................................3
a) Overview of business, the app, the BIS solution(s) and performance objectives...................3
b) Proposal to articulate the value exchange for business and customers involved in
personalisation of their data.........................................................................................................4
c) Proposal to build positive customer sentiment (trust)in identified business brand.................4
d) Proposals to work within and remain compliant to current laws and regulations relevant to
individual privacy........................................................................................................................5
e) Analysis of business strategy and analysis of ways in which application of the above
proposals will contribute to the business strategy in terms of data personalisation....................6
TASK 4............................................................................................................................................6
Explanation of theory used to justify the choices made for proposed business information
solution and ways in which this theory was applied....................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business information system also known as BIS that helps in providing information that
can be used by organization for management of their efficiency, effectivity by using computer
system and other kinds of technologies (Asaithambi, Venkatraman and Venkatraman, 2021). It
helps in understanding ways in which an information system is utilized, improvement within
technology can be brought so that business flow and business decisions can be improved. BIS is
extremely important as it helps in acquiring business related knowledge, process data, identify
and acquire important business opportunities as well as personalize data for effective running of
business. This assessment will lay emphasis upon characteristics of significance of data
personalization, organisational opportunities and challenges posed by data personalisation,
business overview, BIS solution, value exchange for business and customers, development of
positive customer sentiment, analysis of business strategy, and justification theory used to justify
the choices made for proposed business information solution.
TASK 1
Discussion of characteristics of global significance of data personalization
Data personalization can be defined as personalization can be defined as a way of
delivering values to someone at right moment. In business data personalization plays a vital and
important role as it helps organizations in gaining insight that helps in identifying intend and
preference with the help of data so that organization can use to offer tailored experience to
others. Some of the main characteristics of data personalization are as follows:
 Each customer of the organization is identified as one segment with the help of rich customer
profiles.
 Overall data of customers is captured in real time by the organization which is further used
for identification of intent of customers (Kunert and Thurman, 2019).
 All the content of organization is delivered across all the devices, networks, screens, channels
etc. without any kind of interruption or changes.
 All kinds of personalized solutions are connected to back- end solutions.
At global level, data personalization plays a vital and important role for organizations
especially for organizations in media and entertainment sector. Today demand for
personalization by firms at global level is increasing day by day. Due to this, many organizations
are struggling to set themselves apart from other organizations so that they can easily capture
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new members, retain existing one’s (Ward, 2020). This can only be done with the help of data
personalization. At global level data personalization has become extremely important to focus
upon personalization of data so that they can set high brand image, attract a greater number of
customers and develop a brand reputation of organization that provide more personalized
experience to their customers. Due to this its significance at global level has increased
drastically.
TASK 2
Evaluation of organisational opportunities and challenges posed by data personalisation
Today most of the organizations are focusing upon data personalization in order to grow,
attract a greater number of customers, retain existing one’s and for development of brand
reputation. There are various kinds of challenges and opportunities that can be faced by firms at
business and organizational level. Data personalization provides an opportunity to CineMagic to
enhance loyalty towards their brand among their customers. Data personalization can help an
organization to win trust of their customers (Alamoudi and Kumar, 2017). This can help an
organization to attract their customers towards their products and services only because they can
rely on the brand. When each and every customer is sent with personalized messages and
organization get in touch with each and every customer personally either through email or
personal messages it helps the customer to develop trust within the organization.
So, some of the main organizational opportunities that can be posed by data
personalization for CineMagic are as follows: One of the main and primary benefit of data
personalization is that it can directly help in developing or building trust of their customers.
When an organization email their customers in order to get in touch with them, they direct the
email to their customers with their name in order to reach to them. CineMagic will be using this
personalized touch as an opportunity to get in touch with their customers so that they can attract
a greater number of customers and make them fell the sincerity behind the email, efforts put by
organization and eventually built trust among their customers. Today most of the customers
prefer high quality customer service with good quality product or services (Zaeem and Barber,
2020). It will provide an opportunity to CineMagic so that they can personalise each and every
customer’s experience. Not only this it further provides an opportunity to organization so that
they can analyse their customers experience and get to known their thinking or point of view
about the company, its business, products and services.
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