Exploratory Analysis on Data Privacy and Access

An Exploratory Analysis on Data Privacy and Access

Introduction
Most people opine that data privacy is an important factor, but the interpretation of security is
entirely personal and is hard to define. The continued dominance of the Internet and mobile
applications assess the understanding of privacy. The incessant commercial and social
engagement of the society in the online environment amplifies the risk of data theft. Awareness
about online piracy of personal information during online activities is utmost essential,
particularly while purchasing goods and services.
The present survey was conducted using the Survey Monkey online survey facility. The scholar
intended to interview consumers about their views regarding data privacy and their personal
awareness about the crisis (Aggarwal, and Philip, 2008).
Data Collection
A questionnaire was prepared utilizing the interactive interface of Survey Monkey. Along with
the demographical information (age, and gender), opinions about the present issue was sought.
Questions were arranged in order of convenience of answering. The survey link was shared
through emails, Facebook, and Whatsapp, and was open for two consecutive days. Total 64
responses were obtained in two days, and the scholar closed the survey. One of the responses
was deleted for missing value, and another reply was unreliable due to choice the second option
for all the questions. The data exploration was conducted with 62 valid responses.

Participants’ Demographic
The data collected from the survey comprised of 58.1% males and 40.3% females. One of the
respondents preferred not to reveal the information regarding gender.
Table 1: Frequency Distribution of Gender of the Respondents
Q1 Frequency Percent Valid Percent Cumulative
Percent
Male 36 58.1 58.1 58.1
Female 25 40.3 40.3 98.4
Prefer not to say 1 1.6 1.6 100.0
Total 62 100.0 100.0
Note: Q1: Please specify your gender
Figure 1: Distribution of Gender of the Respondents

The age distribution was skewed towards the younger age groups, where fifty percent answers
came from the school and college students. It was probably an indicator of the fact that young
generation is more inclined towards online purchases, and also aware of the menace of data theft.
Table 2: Frequency Distribution of Age Group of the Respondents
Q2 Frequency Percent Valid Percent Cumulative
Percent
10-25 31 50.0 50.0 50.0
25-40 19 30.6 30.6 80.6
40-60 11 17.7 17.7 98.4
60+ 1 1.6 1.6 100.0
Total 62 100.0 100.0
Note: Q2: Please choose your age group (in years)
Figure 2: Distribution of Age Group of the Respondents

Data Exploration
Effect of online brands and widespread social media was assessed through the third question. A
mass of respondents were found to have confidence on the online sites regarding the security of
personal information. The pattern reflected towards the fact that consumers were insistent
towards online operation. Presence of young age people probably inflicted the pattern of the
frequency distribution (Idreos, Papaemmanouil, and Chaudhuri, 2015).
Table 3: Frequency Distribution of Trust on Online Brands and Media Sites
Q3 Frequency Percent Valid Percent Cumulative
Percent
Strongly Agree 7 11.3 11.3 11.3
Agree 20 32.3 32.3 43.5
Neutral 23 37.1 37.1 80.6
Disagree 7 11.3 11.3 91.9
Strongly Disagree 5 8.1 8.1 100.0
Total 62 100.0 100.0
Note: Q3: I trust online brands and social media sites to handle my personal information appropriately
Figure 3: Distribution of Trust on Online Brands and Media Sites

More than 37% respondents were found to be satisfied with security of personal information
shared during online transactions or social media interactions. But, 56.5% consumers were also
not very confident about the safety of their shared information.
Table 4: Frequency Distribution of Satisfaction level of the Private Data in Internet
Q4 Frequency Percent Valid Percent Cumulative
Percent
Strongly Agree 2 3.2 3.2 3.2
Agree 21 33.9 33.9 37.1
Neutral 20 32.3 32.3 69.4
Disagree 15 24.2 24.2 93.5
Strongly Disagree 4 6.5 6.5 100.0
Total 62 100.0 100.0
Note: Q4: I am satisfied with the level of security of my private data on the internet
Figure 4: Distribution of Satisfaction level of the Private Data in Internet