Social Media Learning Strategy

SOCIAL MEDIA LEARNING STRATEGY
[DOCUMENT SUBTITLE]
COMPANY
[Company address]
[DATE]

Social Media Learning Strategy
Using this template
Before you complete this template, consider the following:
1. Do your research. You will need to make a number of decisions about your business and Learning and
Assessment Strategies, before you can complete the template.
2. Use the [italicised text]. The italicised text is there to help guide you by providing some more detailed
questions you may like to answer when preparing your response. Please note: If a question does not
apply to your circumstances it can be deleted.
3. Use the social media plan guide. The social media plan guide below contains general advice on social
media planning and a complete overview with details on each question asked in the template.
4. Review. Review. Review. Ask a number of impartial people to proofread your final plan.
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Social Media Learning Strategy
Social Media Learning Strategy and Guide
Social Media Planning Checklist
Social media can be daunting, but with some research and planning, you can use it to your learning
strategy’ advantage.
Below is a quick six step Planning Checklist to help you get started. You can also read our social media
topic.
1. Conduct Your Analysis
 Analyse the social media tools available.
 Analyse your business and find out if you’re ready for social media.
 Analyse your learning and assessment strategies, to see where you could utilise social
media.
 What are the potential risks of social media to your business?
2. Develop Your Social Media Strategies
 Revisit your Business Plan and look at your main business goals and strategies.
 Review your Learning and Assessment Strategies and Plans to identify where social
media can be utilised within pre-course, during course and post course.
3. Establish The Rules
 Develop some internal policies and procedures to cover security, privacy and content.
 Develop an acceptable use policy for your social media users.
4. Set Up a Team
 Set up a team with appropriate skills/training.
 Establish their roles and responsibilities.
 Familiarise them with your internal policies and procedures.
5. Get Started
 Set up your page/profile/blog.
 Build your networks.
 Implement social media strategies.
6. Review
 Monitor and measure the impact of your strategies.
 Adjust/modify your strategies as needed.
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Social Media Learning Strategy
Template overview
This template overview provides details on each question asked throughout the social media plan template and links to further information. When you start
answering a question in your plan, you can refer to the relevant question below to help guide your answer.
Title page
Question Explanation More information
Insert your business logo Adding a logo gives your business a more professional image, and creates a visual
brand for your business.
Your name Enter the business owner's name. Enter multiple names if there are multiple owners.
Your title The titles of the business owner(s) listed above, e.g. Owner/Manager
Business name Enter your business name as registered in your state/territory. Visit our Register your business name
page.
Main business address Enter your main business address. This can be your home address if you’re a home-
based business or your head office if you have more than one location.
ABN Enter your Australian Business Number (ABN). If you’re a business and have
registered for an ABN enter it here.
Visit our Register for an Australian
Business Number (ABN) page.
ACN Enter your Australian Company Number (ACN). Only fill this in if you’re a company. Visit our Register your company
page.
Prepared The date you finished preparing your social media plan.
Table of Contents If you have changed this template in any way, please remember to update the table
of contents to reflect the changes.
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Social Media Learning Strategy
1. Conduct Your Analysis
Question Explanation More information
Social Media Tools
Analysis Table
For each tool, include the purpose or a general description and any opportunities or
limitations:
 Social media tool/website: List each social media tool that you intend
to analyse.
 Description: What is the purpose of this social media tool or website?
How do your customers/learners use it?
 Opportunities: Outline the specific areas of each tool that you think your
business/learners will use and how.
 Limitations: Are there any rules or functionality that limit your ability to
use the tool? Eg. strict terms & conditions. If needed, you may like to
include a link to each tool's terms and conditions.
 Visit our Social media tools page
on our Social media topic.
 Visit our Benefits of social media
page on our Social media topic.
 Visit the Digital Business website
for more information on Social
media.
Business and
Learning/Assessment
Strategy Analysis
Consider the following questions when analysing your business:
 Overall, is social media suited to your business/learning and assessment
strategies?
 Are your customers/learners or potential customers/learners likely to use
social media?
Then for each social media tool list the main goals, suitability to your
business/learning and assessment strategy and the skills and resources needed to
use the tool in the table provided:
 Social media tool/website: List each social media tool that you think
you will potentially use.
 Learning/Assessment Strategy Goals: Which goals/objectives does
this social media tool align with or help achieve?
 Suitability: Rank the tools according to how suitable the tool is to your
goal(s).
 Skills/resources needed: List any specific skills/resources that are
needed to utilise this tool.
 Check our Events Finder for any
upcoming seminars, training
courses and workshops on social
media.
 See our Skills and training topic
for ideas on how to improve your
skills.
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Social Media Learning Strategy
Question Explanation More information
Online Customer/Learner
Analysis Table
For each social media tool, include details of your customers and their online usage
in the table provided:
 Social media tool/website: List each social media tool your customers
use.
 Customer demographics: Analyse your customer base. You can include
age, gender, social status, education, attitudes, beliefs and interests.
 Volume of customers: Estimate the number or percentage of your overall
customers using social media.
 Details of use: Include frequency of use, purpose, and interaction quality
(high, medium or low interaction).
Visit our Market research & statistics
topic.
Risk Management Table List the potential risks of social media to your business (in order of likelihood) and
any mitigation/contingency strategies in the table provided:
 Business risk: A description of the risk and the potential impact to your
business. E.g. risk of exposing sensitive information.
 Impact: The level of impact it may have on your business – high, medium
or low.
 Likelihood: The likelihood of this risk happening - either highly unlikely,
unlikely, likely, or highly likely.
 Mitigation strategy: What actions will you take to minimise/mitigate the
potential risk to your business?
 Contingency plan: What is your contingency plan in the event that this risk
happens?
 Visit our Risk management page.
 See our Pros and cons page on
our Social media topic.
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