David Jones. Market size and trends and Financial and c

David Jones

Market size and trends and
Financial and corporate performance
• Market share: large
• local celebrities as the “Store Mascots”
• innovative product
• Financial performance
a.) profit ratio has been dropped by 38% to $66
Million (Hatch, 2019).
b.) David Jones line profits down by 37.7% to
$66 Million (Financial review, 2019).

SWOT and Competitive advantage
• Strength
a.) strong domestic touch
b.) strong presence in the market
c.) variety of products
d.) 200 retail stores
• Weakness
a.) wide options of the products
b.) brand switching is high (Craik, 2017).

SWOT and Competitive advantage
• Threats
a.) high competition level
b.) limited brand loyalty
• Opportunities
a.) concerned with entering into the
pharmaceutical business
b.) market expansion

Strategic options and recommendations
• Discounts and offers
• Training and development
• Motivation

References
• Craik, J. (2017). Fashioning Australian: Recent
Reflections on the Australian Style in Contemporary
Fashion. Journal of Asia-Pacific Pop Culture, 2(1), 30-52.
• Financal review.(2019). David Jones profit falls 38 pc,
highlighting pain in department store sector. Retrived
from:
https://www.afr.com/business/retail/david-jones-profit-
falls-38-pc-highlighting-pain-in-department-store-sector
-20180222-h0wi5a
• Hatch, P.(2019). David Jones blames 'extremely
challenging' conditions for sale hit. Retrived from:
https://www.smh.com.au/business/companies/david-jo
nes-blames-extremely-challenging-conditions-for-sale-h