David Jones Company Final Strategic Plan Reports

Running Head: DAVID JONES COMPANY FINAL STRATEGIC PLAN REPORTS 1
David Jones Company Final Strategic Plan Reports
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DAVID JONES COMPANY FINAL STRATEGIC PLAN REPORTS 2
Executive Summary
David Jones Limited controls range of networks of departmental stores mainly in
Australia. Presently, this corporation comprises of about thirty-seven stores situated in different
Australian states along with Australia territories. The Australian department store organization is
mainly dominated by big stakeholders that are Myers together with David Jones, as well as
smaller and independent corporations. This report examines historical background of David
Jones Company. This report also examines PESTEL alongside Porter’s 5 Forces Model that the
company uses to support its operations. Other elements being addressed on this report comprise
of corporation’s market size along with trends, it's financial along with performance of corporate,
and its tactical options. Further, this report also assesses David Jones Company’s strategic
options, business strategy, its corporate strategy, and innovation strategy. The examination of
David Jones Company concludes by examination of its monitoring as well as control of prospect
performance before given general conclusion on the addressed issues within this strategic plan
report.

DAVID JONES COMPANY FINAL STRATEGIC PLAN REPORTS 3
Table of Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Historical Background of David Jones Company...........................................................................4
How David Jones Company use PESTEL along with Porter’s 5 Force Model...............................5
Market Size and Trends of David Jones Company.........................................................................7
Financial and Corporate Performance of David Jones Company....................................................7
Strategic Options of David Jones Company....................................................................................8
Business strategy of David Jones Company....................................................................................9
Corporate strategy of David Jones Company..................................................................................9
Monitoring and Control of Future Performance of David Jones Company..................................11
References......................................................................................................................................12

DAVID JONES COMPANY FINAL STRATEGIC PLAN REPORTS 4
Introduction
David Jones Limited operates in the departmental industry within service sector in
Australia. It is one of most known retailer store in different markets within Australian market. It
put emphasis on style with quality to attract huge base of clients. While the retail business
operations changed in several manners, David Jones upholds its loyalty to offer superior products
with establishment of advance products or trademarks (Mutiara, Zakaria, & Anggraini, 2018).
Throughout constant renovation of stores as well as enduring opening, it has modern stores
across main cities in Australia, David Jones Limited presently has been able to establish other
thirty-seven new, elegant stores situated in Australian territories alongside states (Lloyd-Jones,
2016). Besides, David Jones Company carries out the operational departmental stores by
operating on different products. For instance, its product portfolio comprises of fashion of ladies,
kid’s wear, menswear, travel goods, shoes, products of beauty, stationery, travel yields, toys, as
well as electrical appliances among other useful products. The Company also operates by
offering interior decoration that comprises of window treatments and furniture’s to different
customers around Australian markets. The management of this company had brought several
changes in its operations to make it achieve its desired future of being one of the greatest store
chains across different markets within Australian community. Therefore, primary target of this
examination is to address David Jones’ Company final strategic plan report.
Historical Background of David Jones Company
David Jones Pty Company is currently operating as David Jones that is always
abbreviated as DJs. It is the Australian Department of up market store that has been possessed by
South African trading group known As Woolworths Holding Corporation since early days of
2014 (Lloyd-Jones, 2016). The company (DJs) was established by David Jones in 1838. The