Marketing Plan Paper: Dean Foods
7 Pages1051 Words216 Views
Added on 2019-10-18
Marketing Plan Paper: Dean Foods
Added on 2019-10-18
ShareRelated Documents
Dean FoodsMarketing Plan
Table of ContentsIntroduction......................................................................................................................................2Target Market..................................................................................................................................2Segmenting Dimensions..................................................................................................................21.Demographics.......................................................................................................................22.Geographic’s.........................................................................................................................33.Psychographics’....................................................................................................................34.Behavioral.............................................................................................................................3Competitors Analysis.......................................................................................................................3Product positioning..........................................................................................................................4Conclusion.......................................................................................................................................4References........................................................................................................................................6
IntroductionIn this present paper, we will discuss the marketing plan of introducing energy tea for the company Swiss premium tea which is owned by Dean Foods and the company produces ice tea products. Dean foods are a public American beverage and food company which is founded in 1925. The company is specialized in dairy products. The distributors and plant of the company are located in the United Kingdom and the United States. The company is located in thirty-five states of America with hundred facilities (Dean Foods - Dean Foods et al., 2016).Target MarketOur product is energy tea which is made from all natural ingredients. It is tasty, refreshing and enriched with an appropriate amount of vitamins and other various functional ingredients which allow the consumers to overcome from routine challenges of hectic life from cognitive and physical perspective. The target consumers are from the age group of 18-45 years from the United Kingdom. The citizens of UK are fizzy drinkers, and our products are suitable for them torecover from their busy life. The beverages in the country include ready to drink teas, shots, enhances waters, sports drinks, and energy drinks but energy tea is a new concept which attracts a large number of consumers mainly to baby boomers who are interested in natural products.
End of preview
Want to access all the pages? Upload your documents or become a member.