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Case Study on Debenhams

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Added on  2019-10-12

Case Study on Debenhams

   Added on 2019-10-12

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DEBENHAMSCase study 1NameSubjectDate
Case Study on Debenhams_1
Table of ContentsIntroduction......................................................................................................................................3Primary research..............................................................................................................................3Ethical concern................................................................................................................................4Secondary research..........................................................................................................................4References........................................................................................................................................5Appendices......................................................................................................................................6
Case Study on Debenhams_2
IntroductionDebenhams is one of the leading department stores of the United Kingdom with a turnover of around £2bn with over 140 departmental stores and also has 40 franchised stores all over the world. The company enjoys a considerable online presence. The original Debenhams store is based in London and was founded in 1913. The company still uses it for their communications and press activities. In 1928, the acquisitions of the Harvey Nichlos and Brown stores were seen to follow and the company was listed on the stock market. The department store was seen to expand rapidly and was bought by private consortium in 2003. Debenhams is seen to have top four markets share in men’s wear, women’s wear and an estimate of ten shares in children’s wear. Further, it is a pioneer in the market of premium health and beauty. Today, Debenhams is available in almost 70 countries is considered to be the eleventh biggest UK online retailer on thebasis of the traffic volume.Primary researchThe primary market research can prove out to be an important method for gathering informationregarding the service idea and the views of the customers (Glass, G. V. (1976). The organizationwill get the perspectives from the customers and can easily determine the demand of the productsand the customers. The focus groups can easily help in obtaining the detailed informationregarding the group and personal feeling, their opinions and perceptions. The focus group alsohelps in saving time and money as compared to the interviews on individual basis that are beingconducted. The focus group will be beneficial in providing a broader range of information fromall the participants (Kitzinger, J., 1994). The questionnaire is practical and helps in accumulating a large amount of information from alarger number of people in a very short span of time. The whole process is highly cost effective.
Case Study on Debenhams_3

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