Debenhams Case Study

Debenhams Case Study

Table of Contents
Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
Discuss SWOT and PESTLE analysis Debenhams.....................................................................1
Discuss the main challenges faced by the company....................................................................4
Various solution of problems with the help of management theories.........................................5
Experience while writing this report............................................................................................7
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
This report is based on the case study of Debenhams which is a multi-national company that
is headquartered in United Kingdom. It deals with wide range of merchandise such as toys,
clothing, furniture and other home essentials and it aims to provide excellent offerings by
rendering fast and efficient services among their customers (Barton and et.al., 2016). They
promote a good sense of culture and strong team spirit which in turn promote the growth and
enhance the productivity across the globe. This report comprises of SWOT as well as PESTLE
analysis that assist the firm in making best decision and ensure efficiency. This report also covers
various challenges that are faced and render various solutions through management theories that
promote proper coordination. At last, this report includes a reflective journey which cover the
overall experience in writing this report.
Discuss SWOT and PESTLE analysis Debenhams
The internal and external analysis is conducted to monitor the overall activities which aids in
accomplishment of a task in a limited period of time. The both analyses are detailed below:
SWOT analysis: This assist the corporation in determining both strength and weaknesses of
a firm by making proper use of opportunities and combatting threats in a marketplace (Bees and
Williams, 2017). This facilitate in proper decision making by ascertaining each and every aspect
in a market and make proper strategy so as to contribute a significant position within a market. In
the context of Debenhams, the same is given beneath:
Strength
 Strong cash flows: The respective firm has great financial performance which
provide assistance to the firm to focus on diversification and modernisation of a
business at a global level.
 Large global presence: The concerned firm is well known brand in UK and focus on
merger and acquisition so as to enjoy greater economy of scale within the market.
 Giant number of stores: Debenhams has wide number of stores in different locations
as it has more than 150 stores in UK, Ireland and Denmark.
Weakness
1

 Obsolescence of Technology: There are changes due to globalisation which create a
difficult for the firm to change its technology at a faster rate which hamper the
growth.
 Poor performance in some markets: Debenhams is a giant retailing company which
is spread in different locations so there is chances of failure of some specific market
across the globe as it led to huge losses.
Opportunities
 Advanced technology: The concerned firm uses a sophisticated machinery that
simplify the overall working procedure.
 Use of online platforms: The manager of Debenhams uses various social media sites
such as Facebook, Instagram and Twitter that create a strong promotional campaign
and thus create a brand awareness within retailing sector.
 Wide expansion: The strong finance with the respective firm renders the opportunity
to emphasise on expansion in European territories to gain maximum exposure at an
international level.
Threats
 Emerging competition: There are large number of players of Debenhams such as
John Lewis, Marks and Spencer and Arcadia which affect the performance and
growth within fashion industry.
 Impact of Brexit: The Brexit has adversely affected the operations of a company
which possess a biggest threat for the firm like Debenhams.
 Impact of Corona Virus: The pandemic creates a chaos and minimise the sales
and profitability in case of retailing sector.
PESTLE analysis: This provide the framework to macro environmentalists to scan the
external factors such as political, economic, social, technological, legal and environmental which
provide a way to the firm to beat the competitors present in the market (Berry, Broadbent, Otley,
2016). They also control and evaluate the several activities of an organisation which help in
making proper decision through new and innovative ideas which in turn brings coordination and
success. With reference to Debenhams, the six elements of PESTLE are presented as follows:
Political factor: This includes various elements such as corruption, taxation laws, labour
laws and trade restrictions and many more. UK has great political stability and it consist of
2