Challenges Faced by Debenhams plc: PESTLE and SWOT Analysis

Inquiry Based Learning

Executive summary:
The aim of the report is to identify the challenges that had been faced by Debenhams plc
while carrying out certain operations online. Also, the report had identified the reasons for the
same through applying the PESTLE and SWOT analysis. Lastly, certain recommendation for the
improvement had also been provided under this report.

TABLE OF CONTENTS
.........................................................................................................................................................1
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Providing the company background...........................................................................................4
Identifying the areas of failure....................................................................................................5
Current trends and competition...................................................................................................6
SWOT Analysis of Debenham....................................................................................................6
Recommendations.......................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10