SWOT Analysis of Debenhams: Management and Operations
Verified
Added on 2023/05/30
|6
|1077
|300
AI Summary
This article provides a SWOT analysis of Debenhams, including its strengths, weaknesses, opportunities, and threats. It also suggests ways to improve customer service through leadership and management.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
MANAGEMENT AND OPERATIONS1 MANAGEMENT AND OPERATIONS Name Institution Affiliation
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.
MANAGEMENT AND OPERATIONS2 +You are required to submit a full SWOT Analaysis on a A4 size sheet in a suggested format. In this assingment, I am going to give full SWOT analaysis about Debenhams. I am going to intruduce you to debhenham . i am going to show you full analysis about Debenhams. StrengthWeakness Wifi avability Mult chenal retail different product offering Big store unafforable price It has lack of fashion age 16 to 25 Not good in the market Lack of promotion 50 stores closing the next 5 years Asking customers credit card Not giving discount in 2017 OpportunityThreats Debenham supports charitiesFarfetchcompany Interenet Asking customers credit card Market share
MANAGEMENT AND OPERATIONS3 Internet Threats Debenham shuting down fifty stores over the next. They also saying they plans and how Debhenham store are making profitable. They have survived with years 160 stores and it never needed that many stores.This is because customers are shopping online more than in stores. They think debeham is a company ment to have 100 stores.They want to have better stores ,better expense and they will have to close number stores over 5 years. So, clearly we can see they are not doing well and consumers moving to internet. Not Good In The Market I think Debenham is not spending alot money on the market to get ahead. For example adverts, new products and they are not keeping up with new product because they are not lunching due to failer expectations. Nowdays customers order things on internet with cheaper prices. Debenhams stores only target people in that area which gives internet high chances. So, it is clear that debenham is strullging in the market enviroment today keep it up. Asking Customers Credit Card Regular debenhams customer are asked same equestios. Customers can get annoyed everytime they asked becasue they come to shopping and not the companies credit card.One of the advantages customers can get is that debenhams member staffs always asking this question. Therefore,staff memebers annoy regular customers and staff memebershave to do otherwise they will get into trouble. Debham Staff Memeber staff members get incentives for every card that is opened and this incentive is really bad. Basicially it is 30 pence for every card that is open to be spended on debenham. This makes imployees think it is not worth it because all the hard work they did and they are not satisfied. Employee disaccount Debenhams employees not giving disacounts. Debenham used to give employees disacount In may , june 2017 but it has been taken back. This is because they want thier employees to takethier brand master card. Employees fought for staff disacount card and won in 2018. So it is clear, now they providing 25 % discount for every employees and is still not good look for debenhams. Debhinham Threats Debehamshas many retails comapeting such as yoox group, Asos , amazon, Topshop and thier biggest competitor is Fartetch. also the owner is in thier shareholders. Debenham Offers Different Products Debenham sales clothings bangs furnityer celectrical , perfumes, shoes , gifts and accessories.Debennham has different products offering which gives advantages to
MANAGEMENT AND OPERATIONS4 increase sales revienue. This will lead to a lunching a new products and get more satifated customers. So , this will give them rise above thier compeitors. Debenhams Supports Charities Debenhams aim is to support children who are disadvantages Debenhams alsoimpact on its environments by supporting charities such as children’s hospice associations, breast cancer campaign, disasters emergency committee, help for heroes, Fashion targets and breast cancer , look good feel better and so on. Part B Based on the above Swot analysis multiple Strengths, weaknesses, opportunities and threats can be identified. Customer service at the store can be improved through leadership and management in a number of ways. First, training is a key aspect of effective customer care service. The organization may improve the quality of the services received by customers by training its customer care staff. Training will instil essential skills to its staff to enable them to deal effectively with customers. In addition the management may also play a participative role in the provision of customer care services to help set standards on the best practice. Through this approach, the leadership of the organization will create a culture where customer service will be a top priority in the organization. This culture will be established at all levels and be speheheaded from the top. It can also be achieved by hiring the right people. Such people are deemed to have the required knowledge of dealing with different customers. This will enhance the quality of customer care services. The organization should also focus on coaching and empowering its staff. By empowering its customer care staff, they will be motivated and highly productive. It will also improve their decision making abilities hence improving the quality of customer care services(Wilson,Zeithaml, Bitner & Gremler, 2012).
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser
MANAGEMENT AND OPERATIONS5 Communication skills, courage, vision, exemplary self awareness integrity and honesty are some of the aspects of good leadership. Adoption of a participative leadership style would also be appropriate for the organization. Through this the input of staff will be considered in major decisions(Dolatabadi & Safa, 2010). References
MANAGEMENT AND OPERATIONS6 Dolatabadi, H. R., & Safa, M. (2010). The effect of directive and participative leadership style on employees’ commitment to service quality.International Bulletin of Business Administration,9(1), 31-42. Wilson, A., Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2012).Services marketing: Integrating customer focus across the firm(No. 2nd Eu). McGraw Hill.