Decision Making and Strategic Environmental Assessment

This assignment provides a comprehensive overview of decision making, covering its importance, types (rational, intuitive), and approaches (Delphi technique, ordered weighted averaging). It also touches on strategic environmental assessment, multiple attribute decision making, and the use of decision-making techniques in supplier selection. The document includes references to various studies and research papers, offering a thorough analysis of the subject.

Running head: DECISION-MAKING
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Decision-Making
Student’s name
Professor’s name
Course title
Institution
Date

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Table of Contents
Executive Summary ....................................................................................3
Decision-Making........................................................................................4
Introduction ............................................................................................................. 4
Decision Making Models ........................................................................................... 4
Rational Model .................................................................................................... 5
Administrative Model ........................................................................................... 6
Intuitive Decision-Making Model…………………………………………………………6
Recognition-Primed Decision-Making
Model…………………………………………….7
Tools and Techniques for Decision-
Making……………………………………………………………………………….7
Reflection………………………………………………………………………………………...8
Application of Decision-Making
Models………………………………………………….....9
Impact of Intuition…………………………………………………………………………..10
Application of Decision-Making tools.…………………………………………………......11
Human Factors and Behavioral Economics……………………………………………….12
Advantages and Limitations………………………………………………………………..13
Recommendations………………………………………………………………………………13
Conclusion……………………………………………………………………………………....14
References……………………………………………………………………………………….15

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Executive Summary
Decision-making is an integral part of life. People are often presented with situations that
require their considerations to establish prompt decisions. Many times, decisions are made
without regard for the actual process but the solution. However, there are tools, frameworks,
techniques and models that help in decision-making.
Examples of major models include rational decision-making model, intuitive decision-
making model, the administrative model, and recognition-primed decision-making model. These
models have different qualities and procedures. They are applicable in different circumstances
and each model displays certain benefits and limitations associated with their use. Some of the
tools and techniques are decision trees, t-charts, SWOT analysis, the decision matrix, cost-
benefits analysis, conjoint analysis and Delphi technique. These are utilized together with the
models in decision-making. Like the models, they are applicable in different circumstances.
The reflection on decision-making puts into perspective the application of the models,
tools and techniques. Decision-making situations come with advantages and disadvantages.
Proper recommendations for future practice is necessary for continual improvement.

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Decision-Making
Introduction
Decision making is a vital quality that is necessary in our day to day lives. Decision
making in many case is done without regard for how it should be done. However, there are
particular devices that are utilized in informing better decision making (Klein, 2008). In general,
decision making is the process of identification of a choice. This choice is made based on
information that is gathered and assessment of alternative options (Zsambok & Klein, 2014).
Effective decision-making can be achieved through following the steps that comprise the
process. One must be able to define the nature of the decision he or she intends to make after
recognition of the need to make that decision (Klein, 2008). The relevant information should be
collected. This may be through internal assessment or use of external sources. This provides the
needed knowledge to make an informed decision. This is followed by identification of the
possible alternatives to the decision. A decision maker should weigh the evidence obtained and
make the best choice out of the possibilities. After making the decision, it can be reviewed and
the consequences assessed (Rardin & Rardin, 2016; Hastie & Dawes, 2010; UMass, 2018).
The following reflection discusses the models, tools and techniques and their importance
in decision making. Different styles of decision making are also compared and contrasted. These
styles use reason and logic in varying capacities with application of intuition and instinct (Zionts,
2012).
Decision-Making Models

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There are several decision-making models in use. These models mean that one has to
choose which one to apply. The steps taken before and after a particular decision have the same
significance as the decision. Persons can prepare for decision making through understanding all
the aspects involved (Hwang & Masud, 2012).
Rational Model
The most common model is the rational model. This model type is used in achievement
of optimal choice. It consists of various steps that decision makers take in seeking the best
decision. The options available are considered based on judgement of the pros and cons
presented. Use of this rational requires application of criteria in evaluation and assessment of the
available choices. This model provides decision makers with platform to determine what matters
most in the circumstance (Hastie & Dawes, 2010). The choice usually reflects the standards of
the decision maker. In summary, the decision makers are faced with some alternatives for the
course of action to take. The alternatives have different consequences which are known and
quantifiable. The criteria provide the individual with system to rank the possibilities (Banning,
2008; Gati & Tal, 2008).
The system steps of the rational model entail identification and clarification of the
problem and objectives. After determination of the criteria to base a decision, it is weighted and
agreed upon. Generation of alternatives follows. They are evaluated so as to anticipate any
consequences and a rational decision is thereafter made. The process is quite time consuming. It
is, however, advantageous as it eliminates biasness in recognizing and addressing the problem.
The model helps process every information available with anticipation of possible consequences.
The model also ensures maximization of desired results (Baumann et al, 2014).

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Administrative Model
The administrative model assumes that decision makers are motivated in different ways
or levels. This model is based on assumption that individuals are faced by demanding
responsibilities therefore decisions are made on short notice. There is no optimization of choices
but rather the first alternative that has shown value that is above level of acceptance is picked.
The possible choices are examined one at a time till one that is acceptable is found. This model
can lead to lower quality of decision but has benefits in saving effort and time. The method is
preferable when the costs of delayed decisions is higher relative to the potential outcome that
could be expected from a better decision. The model has particular assumptions that can direct
the search for other alternatives with higher probability of success (Banning, 2008; Pettigrew,
2014).
Intuitive Decision-Making Model
On paper, this model is built on use of gut feeling in making decisions. Intuition is
applied in many ways. It is first used in detection of the problem and investigate the matter. This
model is mainly useful for persons with vast expertise, knowledge and experience (Gati & Tal,
2008). Intuition enables synthesis and augmentation of data and facts in gaining a clear picture of
the issue. The intuition is also used in isolating alternatives and making a final decision. In many
cases, the decision maker usually knows what to do but this are explained after the made
decision for justification. The outcomes help in comprehending the problem further (Woiceshyn,
2011).

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Recognition-Primed Decision-Making Model
This model is based on descriptions that may be cues that help in recognition of patterns.
Experience and expertise also play significant roles in this decision-making model. The decision
maker uses contextual evaluation and his or her mental assessment to determine the solution.
This model involves consideration of one option instead of several at a time. Identification of the
problem is succeeded by establishment of traits of the problem. The next step is to assess the
plan to determine its viability and modify it where need be. Alternatives can only be considered
if the plan fails (Gati & Tal, 2008).
Tools and Techniques for Decision-Making
Making decision requires the application of models in the process. There are numerous
tools and techniques that are used with the decision-making models in coming up with solutions.
These tools and techniques can be used in combinations to bring about the most favorable
outcome.
The decision matrix is utilized in the assessment of all alternatives. This entails the
creation of a table with the alternatives and influential factors in a column and row respectively.
This set up is used to score and more essential factors weighted. The best option is realized
through tallying. This is an effective tool provides good decision making (Caramela, 2017).
Decision trees are models or graphs which entail scrutinizing all alternatives and
outcomes. This technique includes statistical analyses. Decision trees help in choosing between

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multiple options. The tree diagram has a representation of different decisions to be made, the
flow in structure and how they may relate to each other (Tzeng, & Huang, 2011).
The Delphi technique is used in the determination of the potential of an event and the
outcomes. This method uses written feedback from questionnaires. The questions are based on
each other. The decision is attained when consensus is reached according to the responses of
individuals (Rowe & Wright, 2011).
Cost-benefit analysis is mainly used on financial grounds. All alternatives are examined
in order to reach an economically reasonable decision. Other techniques include t-charts used in
weighing the positives and negatives of an alternative. SWOT analysis helps in evaluation of
strengths, weaknesses, opportunities, and threats. Conjoint analysis is used in relation to
decisions involving consumer preferences (Chai, Liu & Ngai, 2013).
Reflection
Making a career change is coming at a time when many variables and factors are in play.
The decision on whether to make a different career move had been a long time coming. There are
many reasons for these thoughts, but the most recent circumstance which has led to more
urgency in the matter is the relocation of my family to another city miles away. In previous
occasions I had considerations of switching jobs, there was no sense of hurry. I would say not
having my family close to me as has always been the case brought the need to make a decision
on my career.
The decision has been majorly influenced by internal factors. However, the conception of
the decision has taken some planning. There are other factors that led to the development of the
idea. The factors that were involved before family relocation came into the picture included

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remuneration, job satisfaction and specifications, other offers and the workplace environment.
The impact of family moving catapulted this to prime reason. This introduced the pro-active
stage of making the decision.
The main point of focus based on the causes of the circumstance is the connection with
family. This seems like the cost that I may have to incur in case of lacking a good alternative.
The direct effect is the implications of the job situation. In case there is no career change, I may
lose a potentially great path to career progression. An opportunity to move to a better locale may
also be lost. On the flipside, not making the decision will leave me in a situation that I’m familiar
and relatively comfortable with. This means I wouldn’t have relocation expenditures
(Zimmerman & Yahya-Zadeh, 2011).
Application of Decision-Making Models
In my case, the rational decision-making model provides the best chance to make a valid
decision. The model enables me to consider the most significant factors that are influential in the
situation. The issue of concern is already identified and established. Determining a procedure to
guide the decision making is important. This provides the process that will determine the
appropriate decision (Tzeng, & Huang, 2011).
The case has a number of alternatives. My final decision will be helped through the
generation of all alternatives present and evaluation of their feasibility. Through use of the
model, there is adequate regard for the consequences that the alternatives bring with them.
Consideration of the anticipated outcomes is central to making the best-informed decision
(Woiceshyn, 2011). After making this choice the only step left will be to implement the decision.
I will evaluate my decision afterward.

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This model is fitting in my decision making. The ample time invested in this role means
that I get to develop clear objectives as concerns handling the problem at hand. The
administrative model presents a disadvantage in application to this decision process. My decision
should represent the best possible scenario which does not entail settling for the first promising
alternative. The rational model is appropriate due to time factor when considering all the
available alternatives. At the very least there is no biases involved in evaluating the problem. I
appreciate the level of preparedness with this model based on all the evaluations involved.
Level of rationality is absolute in applying this model. All details are reasoned out to
ensure the best outcome. Intuition does not factor much here. The administrative model is highly
intuitive in the processing of options within a short while to determine a worthwhile decision.
The recognition-primed model is also very intuitive and rational but the whole concept is not in
line with my decision process. It is not useful in the circumstance.
Impact of Intuition
Intuition is a very important factor in the decision-making process (Dane & Pratt, 2007).
In previous situations involving significant decisions, I have trusted my gut feelings to nudge me
in the right direction. Most of the times this has worked. It’s no different in this case. There are a
number of alternatives with a varying presentation of desirable outcomes. The analysis of the
alternative options and consequences gives appreciable insight and clear picture of the
circumstance (Dane & Pratt, 2007). With all variables and possibilities available, reaching the
decision is not so easy. Intuition tends to direct one on the best way to go. I trust that my
intuition will help me make the best overall decision.

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In further reflection on the role of intuition, I would like to point out that the intuitive
decision-making model can be applied in the process, albeit partially. This model can be helpful
in reaching the final decision. However, the shortcoming of the model is my lack of experience
and expertise in dealing with careers and career change. I have not been in this situation before
therefore there is a shortfall in the knowledge used to effectively apply the model.
My basis of using intuition will not be based on necessarily following the guidelines of
the model but on my personal feeling towards what is right. An important point to note is that
there is a high level of intuition in this case. The intuition is also associated with a solid
application of logic and reasoning (Gigerenzer & Gaissmaier, 2011).
Application of Decision-Making Tools
The decision process is aided by using a decision tree. This is a simple tool that will help
me contemplate all options which can also be connected to the outcomes. This tool is vital as it
helps in statistical analyses where necessary. Another tool that is applied in the decision process
is the decision matrix. The listing of factors and giving scores is an efficient way of gauging the
options that are available. The final tallying provides the outright frontline option (Nilsson &
Dalkmann, 2010).
There are other decision-making tools and techniques applied to the decision process.
Cost-benefit analysis is useful in aiding assessment of the economic implications I am facing
with in consideration of alternatives I have. SWOT analysis is used to investigate the strengths,
weaknesses, opportunities, and threats that are presented in my decision process. These tools and
techniques are relevant and very vital in my decision process. They aid the process of gathering

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information and analyzing the options I’m presented with. These tools and techniques ate
directly applicable and relevant to my issue (Yu, 2013).
An additional tool to use is the t-chart which can be used to display the negatives and
positives of any decision to be made. Other tools such as conjoint analysis cannot be utilized in
my decision process as it involves business decisions on consumer preferences which is
irrelevant. The Delphi technique is also inapplicable. This method uses questionnaires in the
decision-making process. My problem is more or less a personal matter therefore external input
is not necessary (Nilsson & Dalkmann, 2010).
Human Factors and Behavioral Economics
Human relationships are vital. As such, the relationship with my family is a determinant
in this case. The relationship that I have built with colleagues in my current workplace also has
some implications. These people have great character and relate to each other positively which
can influence part of my decision. Past experiences have been nothing but a fulfillment of what I
have always embodied. However, the ambitions I hold for my future are larger than the current
situation can provide (Klein, 2008; Salvendy, 2012).
I have time and time observed incidences or choices that have led to major economic
returns. There is a saying that implies that big risks lead to enormous wins (Mahmoud, 2015).
This does not simply apply to all situations that present a conflict. In my case, I will not be so
quick to settle on a very risky situation with hopes of an astounding outcome. However,
behavioral economics is more than just that. There is the need for consistency and commitment
in the decision-making. This is why there is the need for in-depth evaluation in the decision-
making process to always allow informed decisions. Generalization is applicable to a certain

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level; the important thing is to know where to draw the line. The more inclusive aspect concerns
the ethics involved. There is the need for the decision to be ethically acceptable for me and the
society (Yager & Kacprzyk, 2012).
Advantages and Limitations
This situation presents some advantages. There is the probability of career development,
possibly better than I may experience if I remain in my current situation. There is also a chance I
could land a job in the same city as the locale my family has migrated to.
This decision-making process has some aspects that tend to derail or hinder the finding of
a suitable outcome. In my case, part of the issue is lack of experience and expertise in the
situation that includes making such decisions. I’m just starting to build a career thus such a move
is not in my norm.
Recommendations
This experience has made me relate to some aspects I previously did not consider as vital.
I recommend that people take keenness in the process of decision-making. The models provided
help ensure that the best decisions are reached. I recommend that a system is developed whereby
one can efficiently apply different models and techniques and still end up with the same
conclusive outcome. This means that the methods that are available and those to be developed
should be able to adequately give the desired outcomes. The techniques in decision-making
should be usable in diverse situations and be utilizable in combination to ensure best possible
outcomes. I also believe that more tools should be developed to ensure decision-making is more
efficient with consideration of all factors relevant.

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Conclusion
Decision-making is an integral part of life. Decisions are often made without
consideration of all variables involved in the situation. However, decision-making requires the
articulate approach to the determination of the final option. In my case, I have established that
the rational model is the most preferable of the models available. Nonetheless, this needs to
come within the appropriate setting. Given sufficient time, this a great way to determine an
important decision.
This situation has helped me apply more features of decision-making process than
initially thought to be adequate. In previous circumstances, my rational model did not include the
establishment of any criteria. My process involved jumping right to the alternatives which I have
determined to be somewhat deficient. I believe that multiple tools and techniques should be
involved in decision-making. Unlike decision-making models, many different tools and
techniques can be used in the decision-making process.
My decision-making skills and capabilities have been substantially enhanced through
more detailed learning of the processes, procedures, methods, tools, and techniques. I believe
that in this case and in the future to come, I’ll be in a majorly better position to make an
informed decision.

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References
Caramela, S. (2017). Techniques and Tools to Help You Make Business Decisions. Retrieved
from: https://www.businessnewsdaily.com/6162-decision-making.html
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Klein, G. (2008). Naturalistic decision making. Human factors, 50(3), 456-460.
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