Decision Making and Solving: A Case of Malaysian Clothes Company

Decision Making and
Solving
A case of Malaysian clothes
Company

Introduction
 The purchase and use of men’s garments has been
investigated by many researchers.
 The research reported in this paper takes an integrated
approach to understanding clothing shop decisions, using a
comprehensive model of consumer decision processes as
an aid to collecting and analyzing data. This study
involves qualitative data and must be regarded as
exploratory in nature. However, it is based on an approach
designed to discover major variables important in clothing
decisions which may later be subjected to more
quantitative approaches. The results, though exploratory,
do describe how some consumers make clothing decisions
and may therefore be useful both to management
interested in marketing clothing and to home economists
interested in maximizing satisfaction from the use of
clothing.

Decision Making
 decision-making is regarded as
the cognitive process resulting in the
selection of a belief or a course of action
among several alternative possibilities.
Every decision-making process produces
a final choice; it may or may not prompt
action. Decision-making is the process of
identifying and choosing alternatives
based on the values and preferences of
the decision-maker. It's very important..

SWOT
Strength
Weaknesses
Opportunity
Threat

PESTEL
Political
Economy
Social
Technology
Environment
Legal

PORTER 5 FORCES
Bargaining power of supplier
Bargaining power of customer
Threat of Substitute products
Threat of new entrance
Competitive rivalry within an
industry