Decision Making in an Organization

Running head: DECISION MAKING
Decision Making in an Organization
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DECISION MAKING 2
DECISION MAKING IN AN ORGANISATION
Introduction
Data Company Limited is a medium-sized company that deals with data management
software. Data Company Limited has a concern that over the past four years we have been
experiencing reduced sales and profits. This is according to our financial reports at the end of
each financial year. Our sales and profits have been reducing gradually from 2014 to 2017
(Ibrahim, 2018). These reductions have been an alarming concern and as the manager have taken
the task of trying to identify the reasons for this decline of sales and reduced profits over the
years and hence solve the problem in partnership with other employees of this company. We as a
company have decided to address this problem and deal with it.
Identifying the problem
The first thing we have decided to do is to identify the main cause of the decline in sales
and profits over the past four years. We have used different techniques and research methods to
determine the main or rather the dominant problem facing Data Company Limited (Kashi, &
Franek, 2014). First, we conducted interviews with many employees of the company including
the subordinates to get their views and opinions about what the problem could be. We also had
face-to-face communication with some of our clients on their view about our services over the
past four years. We then came up with questionnaires containing various questions on how the
operations of the company run. The questionnaires also involved a section where the employees
would rate their satisfaction with the operations of the company over the years. We also gave the
questionnaires to some of our very loyal customers who have received our services over the
years. We also had a general meeting with all the employees of Data Company Limited. We

DECISION MAKING 3
discussed various issues concerning our operations, the employees raised various concerns, and
we got their opinions regarding what has caused the decline in sales and the reduced profits. As a
manager, I did a lot of observation on how the workers conducted themselves and how they did
their jobs. We also did an online survey on some of the challenges that may cause a company to
experience reduced sales and profits and got some response from some people on the social
platforms. We also went through some case studies of companies that had also experienced low
sales and reduced profits over the years.
Find all necessary information about the problem
We analyzed the results of the research we had conducted thoroughly to identify the main
cause of the low sales and reduced profits for our company. Through observation of workers at
work, I noted various things. The employees had a low morale of work, they were mostly slow in
their jobs, inactive and they seemed particularly unhappy. Another observation that I made was
that there seemed to be a bad interpersonal relationship among the workers. I could see some
employees rolling eyes after being given an instruction and a lot of muttering. There was also a
lot of negativity or rather negative energy coming from the employees that showed that they
lacked information about various things. According to all this research through interviews, the
questionnaires and the observations made, the main problem was hence poor internal
communication within the company. This for sure was the main problem because the problems
that poor internal communication can create are often not realized until after problems occur
when business and the bottom line suffers.
We went a step further in doing a communication audit process to understand the
problem of internal communication deeply and how to solve it. The first problem encountered in