Decision Support Tools for Tourist Attraction Projects in Perth and Darwin

This report discusses the planning and selection of two tourist attraction projects, BIG Panda and BIG Banyan, in Perth and Darwin. The report includes the fulfillment of minimum and additional criteria, location selection, and statistical forecasting of profitability.

Running head: DECISION SUPPORT TOOLS
Decision Support Tools
Name of the Student
Name of the University
Author Note

1DECISION SUPPORT TOOLS
Executive Summary
Attracting tourists is a major source of income for any nation. However there are many factors
associated for attracting the tourists towards a nation. Some organization opted for formulating
unique plans for better customer attention and one such plan is focused in this business report.
Two new projects of BIG tourist attraction are taken into considered that are BIG Panda and BIG
Banyan. The location selected for this report is the City of Perth and City of Darwin which is
appropriate because both the location is situated in a highly populated area. The government is
also taking initiatives for attracting visitors and the number of population is also increasing and
these are the factors due to which the selected program can gain success.

2DECISION SUPPORT TOOLS
Table of Contents
1.0 Introduction................................................................................................................................3
2.0 Discussion..................................................................................................................................4
2.1 Project Selection....................................................................................................................4
2.2 Location selection..................................................................................................................5
2.3 Fulfillment of minimum criteria............................................................................................7
2.4 Fulfillment of additional criteria............................................................................................8
3.0 Conclusion.................................................................................................................................9
4.0 Reference List..........................................................................................................................11

3DECISION SUPPORT TOOLS
To,
Mr. Alen Smith
Investor of the BIG project
Australia
1.0 Introduction
Schaper et al. (2014) stated that a business intends to grow in desire of obtaining greater
profits, effective brand reputation and better returns for shareholders. This process is also not
possible without the collaboration of the suppliers and investors. However, planning is required
prior starting the work of projects and this planning comprised of the selection of the location,
justification for the selection of the location along with some statistical forecasting of the profit
through which the idea can be gathered whether or not the projects will be profitable.
In this business report, the planning for the establishment of the two BIG tourist
attraction will be illustrates along with the details of the how these locations meet the minimum
criteria that is fulfillment of significant tourism interest in local government area and presence of
appropriate transport facilities for tourists. The two locations that are selected for the plan is
Perth and Darwin and the two projects that will be selected for these organizations are BIG
Panda and BIG Banyan. Additional criteria that is planned to include in the projects are the
presence of recent demands of the people like spa and yoga centre, kids play section, gaming
areas, movie theaters and a book store.

4DECISION SUPPORT TOOLS
2.0 Discussion
2.1 Project Selection
The BIG project always presented a unique idea to represent the shopping complex that
not only impresses the tourist to visit the place but also highlight the ability to combine the
architectural knowledge with creativity. Wang et al. (2016) stated that creativity in architecture
attracts more people and the chances for obtaining more profitability can be enhanced. The two
projects that are selected are BIG Panda and Big Banyan. The BIG Panda is selected as the
shape of the project because people love this creature for their careless attitude and distinctive
eyes that make them look cuddly (BBC News, 2018).
Image 1: Structure of the tourist attraction for the project BIG panda and BIG Banyan
The shape of the banyan is selected as it symbolizes a place, where many people can take
shelter. From this project, it can be easily demonstrated that the place is perfect for collaborating

5DECISION SUPPORT TOOLS
and harmony of people from different culture and locality. People can come there and purchase
for their desired products while experiencing the unique interior system.
2.2 Location selection
The BIG Panda project is planned to be located in Perth, which is located on Australia’s
southwestern coastline and is the capital of Western Australia. In the last few years, the business
growth in Perth become very high due to the acceptance of utilization of new technology,
development of better communication and valuing innovation (Bærenholdte et al., 2017).
According to governing statistics there are total 2,171,607 in Australia in which 218,152 is
present in Western Australia (Smallbusiness.wa.gov.au, 2018). In addition to that, Perth has been
internationally recognized as one of the world’s top ten livable cities from the time 2004
(Perth.wa.gov.au, 2018). This city contributed to the state’s economy worth of $10.1 billion from
which $2.4 billion is the coming from the source international visitor (Perth.wa.gov.au, 2018).
The government report shows that they are planning to attract 100,000 Chinese visitors by the
year 2020 that can contribute $500 million to the Western Australia (Perth.wa.gov.au, 2018).
Since, China is associated with the protection of Giant Panda and there will be greater chance for
the place to get attention. Moreover, the population growth is also plays an important in gaining
customer’s preference. This can be seen through the forecast of the government in the City of
Perth which is 28,326 in 2018 and estimated to be 40,903 by 2036 (Perth.wa.gov.au, 2018).

6DECISION SUPPORT TOOLS
Image 2: Forecasted population for 2018 and by the year 2036
(Source: Perth.wa.gov.au, 2018)
The location for the project BIG banyan is selected in Darwin, coastline of the Northern
Territory. The reason for the selection of this place is that it is the country’s major cities and also
has grown to a transportation hub due to the close proximity of other countries in the Indian
Ocean. The government report shows that the number of tourism nights has been increased over
the years and both international and domestic visitor also increased (Darwin.nt.gov.au, 2018).
Image 3: Time series and tourism nights in City of Darwin
(Source: Darwin.nt.gov.au, 2018)
Moreover, the value of non-residential building approval have also been increased in the
year 2015 and reduce for the first and second quarter of the ear 2016 and again rises in the third

7DECISION SUPPORT TOOLS
quarter of the year 2016 (Darwin.nt.gov.au, 2018). Thus, there is a great opportunity to start the
BIG banyan project in the city of Darwin (Darwin.nt.gov.au, 2018).
Image 4: Value of non-residential building approval in million dollars
(Source: Darwin.nt.gov.au, 2018)
The rise in tourism and the government’s initiatives regarding attracting international and
domestic visitors will be a great supporting factor for attaining success in the business.
2.3 Fulfillment of minimum criteria
The minimum criterion that must be fulfilled by the project is significant tourism interest
present in local government area. The local government of Australia focuses on ‘manmade
attractions’ like physical structure and the natural attraction (Tourism.wa.gov.au, 2018).
According to government, the building must have to be a central part of the business, offer
substantive tourist experience, possess relevant State and local government licenses, member of a

8DECISION SUPPORT TOOLS
recognized local tourism organization, open on weekends and at least between 10am and 4pm
and clean and well presented (Tourism.wa.gov.au, 2018). Another criterion that is more
emphasized is the accessibility and security of the location of the attraction. Both the city that is
Darwin and Perth is easily accessible and the project location in the main city will also give
advantage to the business along with the benefit that all the customers can easily identify the
project from the outlook. The two projects will also be incorporated by technological
advancements like automated system in lifts, escalators, kiosks, supporting robots, wheelchairs
for physically related people and also have Wi-Fi enabled architecture. The security of the
location is also a main criterion of local government area. The highways and main roads and the
street on which the project will reside will have security camera and police inform room for
handling adversity like high traffic congestion and problem like burglary, fire and accidents.
2.4 Fulfillment of additional criteria
The additional criteria that are included in the projects are:
 Development of place for offering good health through Spa and Yoga
 Giving a kids play section
 Gaming areas for young visitors
 Movie theaters or multiplex
 Book store or Art and culture Gallery
The project BIG Panda is planned to have kids play section, movie theaters or multiplex
and Art and culture Gallery. The location is at Barrack Square which is already popular for The
Bell Tower, which is also a tourist location. So, the unique structure of the BIG panda will be

9DECISION SUPPORT TOOLS
able to grab the attention of the tourist and experience the shops that are present in the project
architecture.
A river location is selected for the project BIG banyan in order to illustrate the cool and
calm personality of the nature. The project will have a floor that offers the service of Spa and
Yoga. These activities are now is more in demand and people are ready to spend a significant
amount of money for the betterment of their health. This project also comprised of Book store
that faces to the side of the river so the reader can enjoy reading books and can purchase some of
the books. Gaming areas for young visitors will also attract the tourists as they can both sense the
beauty and entertainment. Thus, the additional requirement of gaining exotic and unique method
of attraction can be obtained effectively.
3.0 Conclusion
The two project that is selected for attracting more tourist in Australia is BIG Panda in
the City of Perth and BIG Banyan in the City of Darwin. These two projects offer motel, café
and a souvenir shop along with it, these projects will also have Spa and Yoga, kids play section,
gaming areas for young visitors, multiplex or movie theaters and book store or art and culture
Gallery. The City of Perth and Darwin is selected because these places have million of domestic
people and have other tourist attraction that will help the visitors to attract those tourists.
Moreover, the statistical data also shows that in the City of Perth, the population and number of
visitors will grow in the upcoming years and in City of Darwin, there is continuous development
of business and government’s initiatives for attracting visitors. The government of Western
Australia is taking appropriate steps for attracting Chinese visitors by 2020 and the chance for
the liking the BG Panda project is high. However, the location of the river for the project BIG

10DECISION SUPPORT TOOLS
Banyan will be liked by tourist for the exotic location of nature and riverside. Thus, these factors
are liable for the success of the business and the BIG projects in the coming decade.

11DECISION SUPPORT TOOLS
4.0 Reference List
Bærenholdt, J. O., Haldrup, M., & Urry, J. (2017). Performing tourist places. Taylor & Francis.
BBC News. (2018). Why do we love pandas?. [online] Available at:
http://www.bbc.com/news/world-12160538 [Accessed 6 Apr. 2018].
Darwin.nt.gov.au. (2018). Darwin economic outlook 2017 Final Report. [online] Available at:
https://www.darwin.nt.gov.au/sites/default/files/publications/attachments/
darwin_economic_outlook_2017_-_final_report_-_may_2017.pdf [Accessed 6 Apr.
2018].
Perth.wa.gov.au. (2018). Population Forecast | City of Perth. [online] Available at:
https://www.perth.wa.gov.au/business/facts-and-figures/population-forecast [Accessed 6
Apr. 2018].
Perth.wa.gov.au. (2018). Tourism | City of Perth. [online] Available at:
https://www.perth.wa.gov.au/business/key-sectors/tourism-0 [Accessed 6 Apr. 2018].
Schaper, M. T., Volery, T., Weber, P. C., & Gibson, B. (2014). Entrepreneurship and small
business.
Smallbusiness.wa.gov.au. (2018). Facts and statistics | Small Business. [online] Available at:
https://www.smallbusiness.wa.gov.au/about/small-business-sector/facts-and-statistics
[Accessed 6 Apr. 2018].
Tourism.wa.gov.au. (2018). [online] Available at:
https://www.tourism.wa.gov.au/jumpstartguide/pdf/Quickstart_What%20is%20a
%20Tourist%20Attraction%2008LOW.pdf [Accessed 6 Apr. 2018].

12DECISION SUPPORT TOOLS
Wang, X., Li, X. R., Zhen, F., & Zhang, J. (2016). How smart is your tourist attraction?:
Measuring tourist preferences of smart tourism attractions via a FCEM-AHP and IPA
approach. Tourism Management, 54, 309-320.