Deconstructing a news of Google and Looker merger

This news article discusses the merger of Google and Looker, a hot analytics start-up. The article analyzes the viewpoints of the author and the way he is trying to support the news article. It also highlights the weakness of the source and provides recommendations for improvement.

Running head: DECONSTRUCTING A NEWS OF GOOGLE AND LOOKER MERGER 1
Deconstructing a news of Google and Looker merger

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Introduction
A news article about Google announcing its merger with Looker which is a hot analytics
start-up. Being a start-up, it has raised more than $280 million. Google is reimbursing $2.6
billion for the company’s privilege and accumulating the company to its Google Cloud.
Thomas Kurian who handles the system of Google clouds is claiming the merger of two
companies is going to bring solution of the data analytics for the consumers. The combining
of the companies will provides an end on analytics stage to join, accumulate, analyse and
imagine data across Google Cloud, AWS, Azure, and ISV applications. It gives an
opportunity for Google to come ahead in the infrastructure market and build-up a hard track
record. CEO of Looker, Frank Bien in his interview discussed about the growth of the
company and how its revenue is increasing. his aim of building the company was to disrupt
the staid network of data visualization tools and that the companies were being enforced to
build a solution on. They wanted to expand and rationalise a new platform (Miller, 2019).
The author of the news rereport who discussed about this merger did not provide a well-
constructed conclusion in the report.
Utility of deconstruction
According to Farley, et. al (2013) deconstructing this news was very important as a textual
criticism will explain the viewpoints of the author and the way he is trying to support the
news article. As deconstruction is way of restoring language within connection between
thoughts and reality. As opined by Dvorkin, (2018) hence, deconstruction of this article will
help understand the authors thought process while writing this article and his total relying on
other news article for valid information.

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Weakness of the source
The main weakness of the source was that the article was not posed in a constructive manner
and the viewpoint of the author was not proper portrayed (Baym, & Jones, 2013). The author
just stated the viewpoints of the Google cloud handler and the CEO of Looker. He did not
analyse the people of employees who will be affected by the merger. The entire article was
just and interview of the heads of two companies merging.
The article did not even have any proper conclusion. It just stated that this deal is going to be
laid open to regulatory sanction and is anticipated to close later if everything goes well
according to plan. This conclusion provided by the reported, makes the reader wonder if or
not the companies have been merged. This does not provide the readers a closure they
demand after reading any news article. News article should be explained in such a way that it
provides reader with all the details about the claimed news. It just should not leave the
readers hanging and should provide with all the information they need to acquire.
Recommendation
The reported should have given his viewpoints as a concluding remark which would have
helped the readers to understand the article better. Any report or news without a constructive
conclusion is said to be incomplete. A conclusion restates the arguments and reminds the
readers of the strength of the main argument. A conclusion also reiterates the primary
evidence which was supporting the report or news. The conclusion has a final say about the
issue and must synthesize the thoughts of the reporters.
Improvement of source article.
The recommendation of providing a constructive conclusion by the authors would have given
closure to the readers. According to Hermans, & Gyldensted, (2019) this will influence the
readers experience of reading the article. A well-constructive conclusion will provide a

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connection to help the reader make the transition back to their regular lives. This will make
the readers understand the importance of the news. An article’s conclusion makes the reader
create a last impression about the news.
This assignment proved to be very effective as it helped me grasp knowledge about effective
news and the idea how to end the news segment to make the readers more attentive. It also
made me understand that just preparing a random article is not going to prove any agenda.
According to Trilling, Tolochko, & Burscher, (2017) making an article or news require a lot
of critical thinking. The news reported or magazine should not be biased as it creates a wrong
impression in the eyes of the general public. It should also have a fair view point regarding
the news and must construct the news accordingly. The reporter reporting the news must
analyse the outcome and how will it impact the people.

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Reference List
Baym, G., & Jones, J. P. (2013). News parody in global perspective: Politics, power, and
resistance. In News Parody and Political Satire Across the Globe (pp. 13-24).
Abingdon, UK: Routledge.
Dvorkin, J. (2018). Critical News Literacy. Abingdon, UK: Routledge.
Farley, E., Grady, F., Miller, D. S., O'Connor, R., Schneider, H., Spikes, M., & Constantinou,
C. (2013). Deconstructing the News: How To Assess the Reliability of the
News. Deconstructing the News.
Hermans, L., & Gyldensted, C. (2019). Elements of constructive journalism: Characteristics,
practical application and audience valuation. Journalism, 20(4), 535-551.
Miller, R., (2019). Google to acquire analytics startup Looker for $2.6 billion. [online] Tech
Crunch. Retrieved from https://techcrunch.com/2019/06/06/google-to-acquire-
analytics-startup-looker-for-2-6-billion/
Trilling, D., Tolochko, P., & Burscher, B. (2017). From newsworthiness to shareworthiness:
How to predict news sharing based on article characteristics. Journalism & Mass
Communication Quarterly, 94(1), 38-60.

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