This article discusses the tourist market in Delhi and the introduction of a smartphone app called Easy Trip. The app aims to help tourists select the best places to visit in Delhi by providing features such as travel itineraries, language translation, currency conversion, and location-based emergency services. The app targets youngsters and students who come to Delhi for tourism purposes. The Baha'i Lotus Temple is highlighted as a popular landmark in Delhi. The article also mentions the marketing mix used for promoting the app, including product, place, promotion, and price strategies.

Explore Delhi's famous landmarks with the help of a smartphone app. Discover the best places to visit, get travel itineraries, translations, and more.

Delhi Tourist Market: Using Smartphones to Point Out Famous Landmarks

This report provides a marketing mix analysis for the Point & Know app, a cultural knowledge focus app for tourists visiting Manila. The app allows tourists to learn about the cultural significance of famous landmarks in their own language. The report covers the product, price, place, promotion, and people aspects of the marketing mix.

Marketing

Marketing Mix Analysis for Cultural Knowledge Focus Point & Know App in Manila

This report discusses the development of an app called Explore Delhi that helps tourists understand the history and significance of various places in Delhi. It covers the overview and features of the app, the target market, and the marketing mix. The app aims to increase tourism in Delhi and provide a convenient way for tourists to access information about the city's cultural sites.

Languages and Culture

Developing an App for Exploring Delhi

This document discusses the principles of marketing and how they can be applied to the tourism industry. It explores segmentation, targeting, promotion, and the 4P's of marketing mix. The document also provides recommendations and justification for marketing a tourism app and attracting European tourists to Moscow. It includes a Gantt chart for marketing strategy implementation.

Principles of Marketing

This case study explores the Point & Know app for the Moscow tourist market. It discusses how the app attracts customers by providing cultural significance and history of landmarks in their chosen language. The study also includes market segmentation, target marketing, and marketing mix recommendations.

Case Study: Point & Know App for Moscow Tourist Market

This report discusses the marketing principles and features of the 'Point the Landmark' app. It explores the target market, development cost, marketing mix, and communication strategies used for the app. The app is designed for tourists and travelers who want to explore famous landmarks and learn about different cultures.

Principles of Marketing for 'Point the Landmark' App

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Delhi Tourist Market: Using Smartphones to Point Out Famous Landmarks

Marketing Mix Analysis for Cultural Knowledge Focus Point & Know App in Manilalg...

Developing an App for Exploring Delhilg...

Principles of Marketinglg...

Case Study: Point & Know App for Moscow Tourist Marketlg...

Principles of Marketing for 'Point the Landmark' Applg...

Essay using academic literature and examples explain the role of museums and cultural attractions for touristslg...

Marketing Mix Analysis for Cultural Knowledge Focus Point & Know App in Manila

Developing an App for Exploring Delhi

Principles of Marketing

Case Study: Point & Know App for Moscow Tourist Market

Principles of Marketing for 'Point the Landmark' App

Essay using academic literature and examples explain the role of museums and cultural attractions for tourists