Delivering High Performance in New Zealand Post: The Role of HR as a Strategic Partner

Investigation and evaluation of proposed alternative change strategies for New Zealand Post. Strategies include the Normative-Re-educative Strategy and the Environmental-Adaptive Strategy. The presentation discusses the benefits and implementation of these strategies.

Delivering High
Performance in New
Zealand Post: The Role of
HR as a Strategic Partner
N a m e o f t h e S t u d e n t :
N a m e o f t h e Tu t o r :
S t u d e n t ’ s I D :
C o u r s e C o d e :

Investigation and
evaluation of proposed
alternative change strategy
1

Strategy 1: The Normative-Re-educative
Strategy
• Developed in 1976 by Benne and Chin
• Change in organization takes place when change happen in the attitudes, skills,
relationships and values of the employees
• It is delayed when conflict takes place
• Used for bridging the theory gap and promoting self-awareness
• Reflects team working (Stewart & Gapp, 2018)
• As per Szabla, Dardick and Devlin (2016), people are rationally minded and there is a need
for adapting to the change process.

Strategy 1: The Normative-Re-educative
Strategy
• Mutual collaboration and honesty= hallmark of Normative-Re-educative Strategy
• Individuals need to involve in the process of change and should participate in the working out
of the plans for the very change.
• Honest communication and dialog is important in this process
• Better than any other approaches as the likelihood of achieving adaptive changes and
reaching the win-win solutions in the firm is greater.

Investigation and
evaluation of proposed
alternative change strategy
2

Strategy 2: Environmental-Adaptive Strategy
• Developed by Fred Nickols
• Suitable for the situations where transformative and radical change is called for
• It helps in shifting the burden of change to the people from the management and
organisation.
• It exploits the natural adaptive nature
• It is also known as “the die-on-the-vine” strategy (Apreda, 2016).

Selection factors
• Time frames are not any factor in this strategy. It can work in shorter time frames
• Associated risk- Managing what can be explosive growth and development in the
organisation and, if not properly seeded with the employees, the growing influx of the
individuals from the old culture could infuse the organisation

Company’s PEST analysis
• Managers should pay close attention to all the constituencies, particularly customers
• They should initiate the changes whenever it is necessary for serving their legitimate
interests
• The organisational managers are required to care about the customers, the existing
employees and the involved stockholders (Shimell et al., 2018).

Assumptions
• Employees often oppose the distribution and the loss
• Employees are required to adapt in readily way for the new circumstances
• Changes are based on developing new organisation and gradually transferring the people
from the old organisation to the new one
• It avoids the several different complications that are linked with trying to change culture or
organisational people.

Conclusion
• The two best suitable strategies for the New Zealand Post case are that of:
• The Normative-Re-educative Strategy
• The Environmental-Adaptive Strategy
• The Normative Re-educative strategy would help the company in exposing the employees to the
new norms and values as well as the necessities for adopting those new norms and values
• The Environmental-Adaptive Strategy is built on the notion that although people at first, resist
change, they eventually adapt themselves to it when they find themselves left with no other option to
choose from.

References:
• Apreda, C. (2016). Climate change, urban vulnerability and adaptation strategies to pluvial
flooding. UPLanD-Journal of Urban Planning, Landscape & environmental Design, 1(1), 233.
• Shimell, M., Pan, X., Martin, F. A., Ghosh, A. C., Leopold, P., O'Connor, M. B., & Romero, N.
M. (2018). Prothoracicotropic hormone modulates environmental adaptive plasticity through
the control of developmental timing. Development, dev-159699.
• Stewart, H., & Gapp, R. (2018). 14. The tree of knowledge: sustainable management
practices for a collaborative. Research Handbook on Small Business Social Responsibility:
Global Perspectives, 341.
• Szabla, D. B., Dardick, W., & Devlin, J. A. (2016). The perception of change strategy scale:
Validating the measure. In Research in organizational change and development (pp. 83-111).
Emerald Group Publishing Limited.

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