Business Strategy for Deliveroo: Impact of Macro Environment, Internal Capabilities and Strategic Planning

Unit 32: Business
Strategy

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Applying the appropriate frameworks and analysing the impact and influence of the macro
environment on a given organisation and its strategies..........................................................1
M1 Critically analyse the macro environment to determine and inform strategic management
decisions.................................................................................................................................4
D1 Critique and interpret information and data applying environmental and competitive
analysis to produce a set of valid strategic directions, objectives and tactical actions..........5
TASK 2............................................................................................................................................5
P2 Analysing the internal environment and capabilities of a given organisation with the use of
appropriate frameworks..........................................................................................................5
M2 Evaluation of the internal environment to assess the strengths and weaknesses of the
internal capabilities, structure and skill set of organisation. .................................................8
TASK 3............................................................................................................................................9
P3 Applying Porter’s Five Forces model evaluate the competitive forces of a given market
sector for an organisation.......................................................................................................9
M3 Devise appropriate strategies to improve competitive edge and market position based on
the outcomes.........................................................................................................................11
TASK 4..........................................................................................................................................11
P4 Applying a range of theories, concepts and models, interpret and devise strategic planning
for a given organisation........................................................................................................11
M4 Producing a strategic management plan which include tangible and tactical strategic
priorities and objectives........................................................................................................13
CONCLUSION..............................................................................................................................14
References:.....................................................................................................................................15

INTRODUCTION
For every business organisation, it is necessary for them to make and develop relevant
strategies which are effective in nature and which also leads to the growth and development of
organisation. In simple words, business strategy can be defined as the rough working plans
developed by the Human Resource Management of organisation for the purpose of achieving
goals, objectives, vision and mission of organisation. For the purpose of optimizing the financial
performance of organisation and making use of all available resources in best way, the
organisation is required to develop business strategies. The below mentioned report is based on
Deliveroo which is an organisation of providing services of delivering food online. In 2013, it
was founded by Will Shu and Greg Orlowski in London, England, United Kingdom. Currently
this company is working in almost 200 locations which incudes Kuwait, United Arab Emirates,
Hong Kong, Australia, Singapore, Italy and many more. The main purpose of making this report
is to know about the various factors of macro environment on the business operations f given
organisation. Along with this, it also highlight the internal environment and capabilities of
Deliveroo. P1: Stakeholder Analysis, PESTLE analysis and Ansoff Matrix
P2: Resource basedview, mackinsey 7s, VRIO
P3: Porter five forces
p4: Porter Genric, Bowman strategy
TASK 1
P1 Applying the appropriate frameworks and analysing the impact and influence of the macro
environment on a given organisation and its strategies.
The vision, mission and objectives of Deliveroo is given below:
Vision
The vision of Deliveroo is to open a biggest market for their customers and then make
limited restaurants for any special occasion and reducing the cooking habits of people. They
would like to take orders from people on regular basis.
Mission
The mission of Deliveroo states that the want to change the eating habits of customers by
bringing all the local restaurants into the home and offices of every person.
Objectives
1