This dissertation aims to identify and analyze the best possible methods of resolving problem that is related to the after sales service in Dell Inc and to understand customer loyalty that helps in customer satisfaction. The research sheds light on the strategies that can be undertaken by the business organizations to understand the problems encountered by the customers in terms of after sale service. Additionally, the research also helps in understanding the various factors that helps in providing effective after sales in order to mitigate the issues faced by the customers and mitigating them effectively.