Corporate Social Responsibility in Delta Hotels by Marriot

This report explores the Corporate Social Responsibility practices adopted by Delta Hotels by Marriot. The focus is on their Green Delta program and other initiatives towards sustainability and environmental protection. The report highlights the achievements of the business in the field of CSR and how it is setting an example for other businesses in the industry.

Running Head: Social Corporate Responsibility 0
2018
Corporate Social Responsibility
Student’s Name

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Corporate Social Responsibility (CSR) can be understood as a self-regulatory activity. In
order words, CSR is a managerial concept where companies make efforts to adopt business
practices, which are beneficial for society as well as for the environment
(Shodhganga.inflibnet.ac.in, 2018). With the development of competitions and global businesses,
it is somewhere becomes necessary for the businesses to perform their corporate social
responsibility in an effective manner as the same can lead many advancements for them. The
chosen business for this report is Delta Hotels by Marriot. In the presented essay, the focus will
be made upon the business practice adopted by this business and the benefits resulted thereon.
Delta Hotels is a chain of hotels and resorts that are owned by the company named
Marriott International. In the year 1962 a person, William Pattison founded this chain in
Richmond, British Columbia. Delta Hotels is a brand, which is wholly owned by Marriot and is
mainly located in Canada (Usatoday.com, 2018). Moving towards the social responsibility
pursued by this business, this is to be stated that the same has recently launched one of the most
ambitious suitability programs of the country, which is well known as “Green Delta”. The
business stated that the employees of every single hotel in the chain are changing their way of
working in order to meet the targets set out under Green Delta Program and is trying their best to
follow the sustainability practices. To discuss that what actually this program is, this is to answer
that under this program every hotel of the chain will decrease it is water and energy consumption
in addition to the carbon emission by 30 percent in the period of coming five years. Apart from
decreasing the consumption of natural resources, hotels will also increase their waste diversion
by 25 percent. It is not for the first time when Delta hotels initiated a program in the sector of
social responsibility. Before this too, many of the hotels of the chain initiated suitability practices
which are positively significant. Some of these activities are mentioned ad hereunder:-

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 Delta Chelsea made it is effective efforts to promote environmental safety. Since 2005,
this hotel is involved in the practice of waste management and by the year 2010, the same
was successful to divert it is 82% waste towards the recycling. Further, the hotel made
investment in low-flow fixtures, ozone friendly chillers and high-efficiency boilers and
by using the same it has reduced the electricity and water consumption up to a significant
level (Newswire.ca, 2018a).
 Another hotel of the chain “Delta Montreal” also set a good example of best social
responsibility practices for the society. This hotel has started providing VIP parking to
those guests who use a hybrid vehicle.
 Delta Centre-Ville is also one out of many hotels of Delta hotels Chain and the same is
installing water towers and chillers in order to generate cold water for ventilation
systems. This practice is expected to bring a positive result on the energy efficiency of
the hotel. This hotel engaged in the practice of diverting leftover food to Dans la Rue and
La Tablee des Chefs, and in this manner the same is effectively managing it is food waste
(Partnersinprojectgreen.com, 2011).
All the above practices adopted by various hotels prove that the whole chain is engaged
in the practices of sustainable development and environmental protection. Now if to discuss the
five principles of CSR 2.0, this is to mention that the model gives 5 principles majorly that
includes, Creativity, Scalability, Responsiveness, Glocality, and Circularity (Visser, 2012). Here,
by reviewing the practices and initiatives taken by different hotels of Chain, this can be stated
that the studied business successfully exhibits all of these principles. Every effort made by these
hotels were creative as no other hotel is adopting such practices related to consumption of natural
resources and waste food management. Further, the idea of business also follows the principle of

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Glocality as it brings impact on a global level with acts on a local level. The practices adopted by
Delta hotels seem to be helpful for the overall environment. Further, the Idea of business is
responsive in nature as it understands the needs of the society and consists of a level of
transparency in the acts. The business also has proven successful on the scale of Scalability, as
the practices adopted by this business such as consumption of water and energy are possible to
be done at every level and in every process. At last, according to the principle of circularity, the
ideas adopted by Delta hotels are possible to perform in a circle and the same are not a one-time
task. Therefore, to conclude that Delta hotels are adopting the practices which are successful at
the level of CSR 2.0 Principles.
It would not be wrongful to say that the subjective business is an industry leader as the
same has set an example before the society that how effectively a business can be run
considering the other aspects of the environment. The business is doing unique in the industry by
creating new ideas for the safety and sustainability of the environment. Their different ideas and
programs such as Greenstay, Delta Green and many others make this business unique in the
industry. Greenstay is a program where hotels of the subjective chain give an option to their
guest to plant one tree per night that they have opted out of housekeeping (News.Marriott.Com,
2017). In order to check the success of business in the field of corporate social responsibility,
this is to state that the following are some of the achievements of this business, which proves that
the efforts of the company make it uniquely responsible in the industry:-
 In the year 2009, the Delta Chelsea Hotel was recognized by Hotel Association of
Canada's Hall of Fame Award for Energy and Environment (Chelseatoronto.com, 2018).
 The prestigious National Quality Institute recognized this business and granted
three Canada Awards for Excellence (Excellence.ca, 2018)

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 Since 2010, the company is being in the list of Green 30 companies.
 For the last 11 years, the company is ranked as one of the best employers of the country
(Newswire.ca, 2018b).
The business has identified the social issues of poverty and inequality and managing it is
waste in a manner that is helpful in reducing these issues. Delta Green initiative of the company
is expected to reduce the carbon dioxide equivalent to the level of taking 1380 cars off the road
per year. It proves that the business is concerned about the negative impacts of carbon dioxide
and hence they heading towards net-zero emissions.
This is to conclude that the business is doing well for the environment and is setting an
example for other business in the industry. Not just the management only but also the employee
of the business practicing the activities those are in the best interest of the environment.

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References
Chelseatoronto.com. (2018). Social Responsibility. Retrieved From:
http://www.chelseatoronto.com/en/social-responsibility
Excellence.ca. (2018). Canada Awards for Excellence Testimonials. Retrieved From:
https://excellence.ca/en/awards/about-the-canada-awards-for-excellence/cae-testimonials
News.Marriott.Com. (2017) Marriott International Unveils Global Sustainability and Social
Impact Commitments to Deliver Positive Change. Retrieved From:
http://news.marriott.com/2017/11/marriott-international-unveils-global-sustainability-
social-impact-commitments-deliver-positive-change/
Newswire.ca. (2018a) Delta Hotels and Resorts Launches Canada's Most Ambitious and
Comprehensive Sustainability Program. Retrieved From: https://www.newswire.ca/news-
releases/delta-hotels-and-resorts-launches-canadas-most-ambitious-and-comprehensive-
sustainability-program-508193751.html
Newswire.ca. (2018b) Delta Hotels and Resorts Launches Canada's Most Ambitious and
Comprehensive Sustainability Program. Retrieved From: https://www.newswire.ca/news-
releases/delta-hotels-and-resorts-launches-canadas-most-ambitious-and-comprehensive-
sustainability-program-508193751.html
Partnersinprojectgreen.com. (2011). Delta Hotels and Resorts raises the bar for the hotel
industry. Retrieved From: https://www.partnersinprojectgreen.com/news/delta-hotels-
and-resorts-raises-the-bar-for-the-hotel-industry/

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Shodhganga.inflibnet.ac.in. (2018). Corporate Social Responsibility. Retrieved From:
http://shodhganga.inflibnet.ac.in/bitstream/10603/148281/11/11_chapter%205.pdf
Usatoday.com. (2018). The brands and hotel rooms of Marriott International, by the numbers.
Retrieved From: https://www.usatoday.com/story/travel/roadwarriorvoices/2018/01/22/
brands-and-hotel-rooms-marriott-international-numbers/1053593001/
Visser, W. (2012). CSR 2.0: Reinventing Corporate Social Responsibility for the 21st Century.
Retrieved From: http://www.managementexchange.com/hack/csr-20-reinventing-
corporate-social-responsibility-21st-century