(Solved) Demand of Fast Food - PDF

DEMAND OF FAST FOOD
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Introduction
•A fast food restaurant or quick service
restaurant refers to the specific type of
food delivered within a short span of time
and there is lesser table service than a
fine dining restaurant.
•It is a popular service in all parts of the
world and Australia is no exception. Fast
food was always on demand due to its
easy availability within very less time.

Eating out habits in Australia
•The trend of eating out is continuing for
a long time in Australia. They were always
in favor of visiting clubs, pubs, restaurants
and fast food outlets and it is rapidly
increasing.
•The market of café and bars are gaining
more share in the market than other
sectors in Australia.

Continued…
•The total population of Australia is
approximately 24 million and reports have
suggested that on an average, they eat twice or
thrice a week.
•This figure sums up to an average of 50 meals
eaten out every week by the Australians which
rounds up to 2.5 billion every year.

Fig: statistics of eating out habits among the
Australians
Source: (Brindal et al., 2015)

Fast food business
•The fast food industry is rapidly increasing not
only in Australia but also all over the world. For
instance, in the United States, the value of fast
food industry is almost around 198.9 billion US
dollars.
•It can be expected that in the next 2 years the
figure will go up to more than 223 billion.
•Two years ago, the numerical were around
186,977 after an increase of 28,000 in a decade.

Continued…
•In Australia there are around 85,000 eateries
including 22,000 restaurants and 7000 bars and
pubs.
•It was found out that on an average these
eateries earn $480,000 every year and the cafes
get around $350,000.
•The companies have to come across many
challenges in terms of selecting, recruiting and
training eligible staff .

Challenges faced
•Surveys were conducted for highlighting the
challenges faced by the eateries or fast food
services.
•The survey was conducted among 1009 eateries
and 1095 customers by email for three weeks.

Fig: challenges faced by the Australian eateries
Source: (Fuhman, 2018)

Negative effect of fast food
consumption
•According to a major population of nutrition
experts, too much consumption of fast food is
taking a toll on human health.
•They have said that it is not a full course meal
and contain high amount of salt and fat.
•The immediate effect that it can have on human
health is obesity, which was felt among the US
population and all over the world.

Fig: percentage of fast food consumers based on
their income level
Source: (Richards, Kjærnes and Vik, 2016)

Reducing the negative impact of fast food
•It was found out that the consumers who
looked for the ingredients of the dishes
were likely to intake lesser fast foods in
comparison to other.
•It can be taken as an option to make the
citizens realize the negative influence of
fast food on their health and they can
refrain themselves from consuming it

Conclusion
•It can be briefly summarized from the demand
of fast food in Australia and the entire world,
that people have considered it as an easy option
due to the price and availability.
•The surveys and data have shed light on the fact
that the market of fast food is increasing rapidly
in Australia and other places by leaving behind
prominent sectors of the industry.

References
• Brindal, E., Wilson, C., Mohr, P. and Wittert, G.,
2015. Eating in groups: Do multiple social influences
affect intake in a fast-food restaurant?. Journal of
health psychology, 20(5), pp.483-489.
• Fuhrman, J., 2018. The Hidden Dangers of Fast and
Processed Food. American Journal of Lifestyle
Medicine, p.1559827618766483.
• Richards, C., Kjærnes, U. and Vik, J., 2016. Food
security in welfare capitalism: Comparing social
entitlements to food in Australia and Norway. Journal
of rural studies, 43, pp.61-70.

Bibliography
•Thompson, A.I., 2015. Wrangling tips: Entrepreneurial
manipulation in fast-food delivery. Journal of Contemporary
Ethnography, 44(6), pp.737-765.
•Thornton, L.E., Lamb, K.E. and Ball, K., 2016. Fast food restaurant
locations according to socioeconomic disadvantage, urban–
regional locality, and schools within Victoria, Australia. SSM-
population health, 2, pp.1-9.
•Wellard-Cole, L., Goldsbury, D., Havill, M., Hughes, C., Watson,
W.L., Dunford, E.K. and Chapman, K., 2018. Monitoring the
changes to the nutrient composition of fast foods following the
introduction of menu labelling in New South Wales, Australia: an
observational study. Public health nutrition, 21(6), pp.1194-1199.
•Yoong, S.L., Dodds, P., Hure, A., Clinton Mcharg, T., Skelton, E.,‐
Wiggers, J. and Wolfenden, L., 2016. Healthier options do not
reduce total energy of parent intended fast food purchases for
their young children: a randomised controlled trial. Nutrition &
Dietetics, 73(2), pp.146-152.

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