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Pay Per Click Advertising: Pros & Cons

   

Added on  2020-02-03

1 Pages377 Words31 Views
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In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of tourism industry(Cave and Brown2012).Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.Early tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.Pay per Click advertisementPay per click advertising is considered as one of the common form of advertisement and this helps firm to attract customers on large scale. However, inorder to use such model manager of Smart Restoration Limited requires to a nominal amount to the search engine optimization so that promotion of firmcould be done. Businesses use such model in order to createadvertisement and generate high sales andprofitability. It helps in targeting potentialcustomers so that success can be attained. Furthermore, another benefit of PPC advertising is that advertiser company can get an fixed amount whenever any user clicks the advertisement. Demerits of Pay per clickMain limitation of such method is that other competitor also uses similar method ofpromotion. Further, such type of advertisement method results in gaining profit share on a slowrate. Merits of Pay per clickIt helps firm to control the web traffic andthrough using keywords it helps in searching for firm. Thus, it results into increasing the visibility of firm.
Pay Per Click Advertising: Pros & Cons_1

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