Pay Per Click Advertising: Pros & Cons

This assignment delves into the advantages and disadvantages of Pay Per Click (PPC) advertising. It highlights how PPC allows firms to control web traffic, increase visibility through keywords, and target potential customers. Conversely, it acknowledges limitations like high competition and slow profit share. The discussion also touches upon the history of tourism and its evolution, seemingly unrelated to the core topic of PPC advertising.

In the early age, cultural aspects, learning languages and travelling challenges restricted (Capacci, Scorcu and Vici, 2015). In 14 century
Christopher Columbus sailed westward and vasco da gama cruised to country for earn money then business travel has been integral part of
tourism industry(Cave and Brown 2012).
Early tourism started with Nomads who travelled around the world in search of
food and shelter. Main intension of this traveller is to gathered food and traded around the world and gave rise to the barter system (Capacci,
Scorcu and Vici, 2015). 1500 BC is marked as the era when the Europeans visited pyramids and thus developed the tourism for pilgrimage.Early
tourism started with Nomads who travelled around the world in search of food and shelter. Main intension of this traveller is to gathered food
and traded around the world and gave rise to the barter system (Capacci, Scorcu and Vici, 2015). 1500 BC is marked as the era when the
Europeans visited pyramids and thus developed the tourism for pilgrimage.
Pay per Click advertisement
Pay per click advertising is considered as one of the common form of advertisement and this helps firm to attract customers on large scale. However, in
order to use such model manager of Smart Restoration Limited requires to a nominal amount to the search engine optimization so that promotion of firm
could be done.
Businesses use such model in order to create
advertisement and generate high sales and
profitability. It helps in targeting potential customers
so that success can be attained.
Furthermore, another benefit of PPC advertising is that advertiser company can get an fixed amount whenever any user clicks the advertisement.
Demerits of Pay per click
 Main limitation of such method is that other competitor also uses similar method of
promotion.
 Further, such type of advertisement method results in gaining profit share on a slow rate.
Merits of Pay per click
 It helps firm to control the web traffic and
through using keywords it helps in
searching for firm.
 Thus, it results into increasing the visibility
of firm.