Denotation and Connotation in Miley Cyrus Gucci Bloom Perfume Advert

Language Matters

Table of Contents
The title of the essay: evaluate the use of denotation and connotation in the advert provided that
is Miley Cyrus Gucci bloom perfume..............................................................................................3
References........................................................................................................................................6

The title of the essay: evaluate the use of denotation and connotation in the
advert provided that is Miley Cyrus Gucci bloom perfume
For the essay first advert with Miley Cyrus, Gucci bloom perfume, is chosen as this essay
aims at explaining about denotative and connotative meaning of the words used in the advert.
People try to use words to convey their message with several meanings in which denotation and
connotation are considered to be the two main methods that are related to describing the meaning
of various words. According to Chris Heckman, the term denotation is defined as a precise kind
of definition of the word whereas connotation is the wide arrangement of negative and positive
links with words. Connotative and denotative play the main role because words are used for
expressing positive and negative contexts of the words. As the words are not limited to one
single meaning and all the words do not express one thought they can have various meanings
(Hård and Enberg, 2019).
Gucci’s bloom perfume, the advert comprises a perfume that depicts a beautiful garden
filled with bright colour flowers, optimism, joy, and self-expression. All such words were used in
the campaign to describe the scent which is free and unruly. In modern society, the branches of
connotation have different meanings which comprise a word and phrases. As per the given
image of Gucci beauty, the post presented the debut of the Flora Fantasy which comprises fluffy
animals and flowers. In which the whole advertisement was completed by the look and
expression of Miley Cyrus and all the fluffy free spirits (Gahrn-Andersen, 2019).
Without any doubt, all the words have meaning and it is important to use them properly
because the words are responsible for having a dramatic effect on the various factors such as the
way people communicate and how the decisions are taken. Connotative meaning comprises all
the suggestive significance of the symbols which are more than the referential meaning. To
understand, it is required to go through and understand the meaning of other elements too.
Connotative meaning is subjective and can be considered to be the feeling and emotion which is
accepted by a group of people. Therefore, the connotative has a hidden meaning
When the connotation of the word is neglected then it may lead to some sort of conflict in
the intentions. As the words are changing with time and their meaning also, it can be seen that
connotation will move faster as compared to denotations. Also, connotations have a more