Dental care. 4. : DENTAL CARE. 1. Dental care advert. S

RUNNING HEAD: DENTAL CARE 1
Dental care advert
Student’s name
Institutional affiliation
Due date

Dental care 2
Dental health problems have increased in the recent past among the United States
population. This has prompted increase in dental related clinics, hospitals and services. Increase
in such services has resulted to competition and it is through this competition that the sensodyne
dental company started advertising their services and products. Sensodyne markets itself as the
number one brand recommended by dentists worldwide. In addition, sensodyne also advertises
their toothpaste as offering relief from common dental problems such as sensitivity and bleeding
gums.
The consumer decision unit affected by this advert is influencers. The company seeks to
influence potential decision makers, stakeholders and customers towards making a decision to
choose their products and services. Based on the fact that there are many competing and similar
products and services in the market, rational choice is often a big challenge for many
stakeholders. Competitive advantage is one of the main things that decision makers look for
(Krush, Sohi, & Saini, 2015). Sensodyne is keen at giving the influencer the competitive
advantage by the assertion that it is the number one brand recommended by dentists worldwide.
Consumer behavior is affected by the advert in various ways. For instance, it is
convincing and consumers therefore are made to believe in the competitive advantage of the
advert. The mention of diseases that can be prevented or cured by the products also appeals to
the emotion of consumers and also persuades them more. Lastly, Baryshnikova, (2017) argues
that the potential benefits of the products also carry away customers from focusing on cost as the
benefits outweigh the cost. This helps the company to do well in the market even if they have
high prices.