Design and Theoretical Framework - Doc
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Added on 2021-04-23
Design and Theoretical Framework - Doc
Added on 2021-04-23
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Department of Management Information SystemsFaculty of Business StudiesUniversity of DhakaCourse Name: Business ResearchCourse Code: 405Title of Assignment: Developing Literature Review,Questionnaire Design and Theoretical Framework on“Expansion of OTT platform among the university studentsof Bangladesh: Is OTT platform really replacing Cable TVnetwork?”Submitted to:Md. Rakibul Hasan Assistant ProfessorDepartment of Management Information SystemsFaculty of Business StudiesUniversity of DhakaSubmitted by: Team Inferior Desk1) Asmaul Husna Tamanna -1172) Mushfiq Rahman – 0573) Ariful Hasan – 039 4) Md. Redown Mahmud – 0175) Ariful Hasan – 0396) Labib Al Mahadi – 003Section - AFaculty of Business StudiesUniversity of DhakaContentsLiterature Review............................................................................................................................31 | P a g e
“Expansion of OTT platform among the university studentsof Bangladesh: Is OTT platform really replacing Cable TVnetwork?”Literature ReviewThe move from digital television to web viewing had everything to do with informationtechnology breakthroughs. Computers in Europe and North America became highly accessible inthe 1990s and continued with the arrival of the World Wide Web (Bury, 2005). Any of the mostpopular video uploading and sharing sites mushroomed later in the 2000s, including Fast Time,RealPlayer, Apple's iTunes, etc. Approximately three fast-expanding OTT channels such asYouTube have traversed stages since the year 2000 (Steinkamp, 2010). Second, the Internet wasused in advertisements for TV shows; that is, promotions were shared digitally to scan andencourage Internet users to watch TV programs. The Internet was primarily used at this point topush people to watch TV shows conventionally. A new entertainment model for the citizens ofBangladesh is the OTT Network. In recent days, OTT has arisen as a new way of viewing liveTV channels, originals, movies, dramas, etc. in Bangladesh due to the success and connectivityof smart TV and broadband internet. The OTT Platform is Bangladesh's brand-new style ofentertainment. The growth of OTT Channels has accelerated due to internet access and shifts inthe tastes of people. At present, the upper and middle class have become very famous with 4kTVs, HD smart TVs. Due to the extra commercial breaks of Bangladeshi satellite televisionchannels and the broadcasting of valueless, dishonourable dramas and movies, people are veryfrustrated. Although entertainment-loving individuals were waiting for an alternative medium,the OTT platforms' ad-free HD video streaming content has been a great source of entertainmentfor people. Originals, movies, web shows, because of less censored content, have become verycommon among people. In addition to Bengali movies and dramas, people now have the abilityto watch the new films on websites such as Netflix, Amazon Prime, Disney Hotstar, etc., whichcannot be viewed on ordinary satellite channels. Netflix and other foreign OTT platforms arevery popular for English films and content in Bangladesh but because of the lack of Bengalilanguage originals, movies or dramas, we did not include such OTT platforms in our list.
Mobile watching is the most recent breakthrough that has greatly influenced the growth of OTT.The advent of electronic technologies such as smartphones, tablets and ultrabooks has inexorablychallenged the distinction between digital technology and traditional tv, changing the way showsare being created and viewed by audiences (Ghadialy, 2011). Scholars were also concernedabout the scene of the smartphone in the video viewing and mobile computer markets. Accordingto Tang, Venolia, and Inkpen (2016) and Banerjee et al. (2013), the most striking aspects arenetworking and high portability, where smartphones stand out. Although PCs and tablets alsoneed outside assistance to connect to the Internet, smartphones can conveniently connect to it viaany reasonably open 3G or 4G network, such as Ethernet or wifi. In comparison, this researchhas found that viewers who accessed online streaming sites care more than the video materialitself regarding relevant information (e.g. Facebook's most-watched or YouTube's most rated,feedback, critics, etc.); thus, the position of OTT among mobile users is actually more forcollecting information than for long-hour video watching (Tang et al., 2016).
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