Contemporary Management: Case of Deronde International

Running head: CONTEMPORARY MANAGEMENT
Contemporary Management
Name of the Student
Name of the University
Author Note

1CONTEMPORARY MANAGEMENT
Executive Summary:
The paper is focused in elaborating a case of the Deronde International. The concerned
organization was observed to promote one of their most efficient employee named as Yang
Jianguo as the senior vice president (SVP). The paper discusses the conflicts among the
newly recruited SVP and the other members of the board of the organization. The paper also
elaborates the reasons behind the conflicts and recommends suitable strategies to overcome
them. Along with that, the paper is able to discuss the required management competencies for
the 21st century Leader-manager in VUCA world.

2CONTEMPORARY MANAGEMENT
Table of Contents
Introduction:...............................................................................................................................3
Overview:...................................................................................................................................4
Misunderstanding and conflicts:................................................................................................4
Choices of the market:...........................................................................................................4
Choices of the research processes:.........................................................................................5
Selection of the Spokesperson:..............................................................................................6
Reasons behind the conflict:......................................................................................................7
Cultural Difference:...............................................................................................................7
Value Dimensions:.................................................................................................................8
Power Distance:.................................................................................................................8
Individualism:....................................................................................................................8
Uncertainty Avoidance:.....................................................................................................9
Recommendations:.....................................................................................................................9
Management Competencies for the 21st century Leader-manager in VUCA world:...............10
Conclusion:..............................................................................................................................11
References:...............................................................................................................................12

3CONTEMPORARY MANAGEMENT
Introduction:
The modern business market is highly competitive and the competition among the
various organizations is increasing in significant manner due to the entry of the considerable
number of new competitors into the market. The global perfume industry is also affected by
the significant amount of competition. One of the major reason behind the emergence of such
business competition is the significant impact of the globalisation (Intriligator, 2017). The
global market opportunities in the perfume industry is a significantly triggering factor for the
multinational organizations. Apart from this, the organizations are also feeling the possibility
of having a rapid growth with their operations in the emerging markets. With the possibility
of having a significant growth in the mentioned industry, the issues of the cross cultural
management is a major challenge for the management of the organizations as well. It is
observed that the multinational perfume organizations are significantly facing the problem
with managing the culture of the organizations. The cultural differences is not the only hurdle
for the management of the modern organizations as the visible differences in the various
aspects of the value dimensions between the host country for the organizations and the
employees’ native country has great significance as well (Jones, 2013).
The paper is focused in specifying one event of Deronde International recruiting Yang
Jianguo as the senior vice president of the global product development. The case portrays
significant amount of conflict among the newly recruited SVP and the other members of the
management in the sections like the selection of the spokesperson, choices of the market and
Choices of the research processes. Apart from this, the paper provides the reasons behind the
conflicts and the recommendations to Yang for solving the above mentioned conflicts. Along
with this, the paper describes management competencies for the 21st century leader-manager
in VUCA world of business.