Role of HR, Marketing, and Finance in an Organization

This report discusses the various business functions within an organization, including HR, marketing, and finance. It analyzes the collaborative working practices and the internal and external factors that impact businesses. It also explains the role of financial management in effectively managing financial resources. The case study focuses on Microsoft, a leading technology firm.

Describe the role of HR Marketing and
finance within organisation
Demonstrate an understanding of the
main factors both internal and external

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Critically analyse the various business functions within organisation.......................................3
TASK 2............................................................................................................................................5
Collaborative working practices.................................................................................................5
TASK 3............................................................................................................................................5
Internal and External factor which affect the businesses............................................................5
TASK 4............................................................................................................................................6
Explain the role of financial management within the organisation............................................6
CONCLUSION...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Business functions is important for an organisation in order to includes various
operational activities which essential to perform effectively and efficient. They are ample
numbers of business functions such as marketing, finance, human resources and many more
which plays effective role in order to to attained the goal and objective of company. The report is
about Microsoft which is situated from UK (Hussain, 2016). It is one of the leading company
across the globe and they biggest technology firm which deal in many kinds of software in order
to fulfil the requirement of customers. The paper consists various business functions which helps
to smooth running business operations and collaborative work with other companies. It includes
internal and external and internal factors which affect the organisation profitability and
productivity of company. In addition to this, financial management plays crucial role in order to
proper allocation of funds effectively which helps to achieving the organisation goal and
objective of company.
TASK 1
Critically analyse the various business functions within organisation.
There are ample numbers of business functions which plays most important role in
business due to smooth functioning of activities within the organisation. It includes the various
business functions such as marketing, financing, human resource, operation and customer
service department. Mangers of Microsoft they effectively planned and developing strategies in
order to grape market opportunities.
Human resource-: These functions plays vital role in order to fulfil the vacant position
so HR manger collaborate with each function of organisation due to recruiting and hiring of
capable and able to perform the business functions (Nadler and et .al., 2019). In relevance of
organisation, it coordinated with marketing and finance department because get the information
related to that numbers of candidate required on vacant position and these department also
planned the training and development programme for employees because it is beneficial for both
organisation as well as employees in order to career growth and development.
Finance-: Theses department as major pillar of organisation without that business cannot
survive for long time. It includes various measures which are followed such proper estimation
and cost will prepared for carrying out the business activities. In context of Microsoft, it involves

financial function proper planning regarding activities in order to smoothly run the business
operations. They collaborative with other department such as marketing, human resource and IT
department. Marketing department required funds in order to promotes the services and products
on that basis they using various tools and techniques so these functions proper planning and
proper budget which helps to easily achieving the goal and objective of company.
Marketing-: These department helps to developing new strategies in order to promote the
products and services and attracting large numbers of customers. These functions plays major
role because they directly impact the business profitability and productivity of company which
mainly focused on sales revenue and helps to achieving target of company. In reference of
company, marketing mangers accordingly plan the strategies in order to using various
promotional tools and techniques which helps to promote the various products and services
because they easily achieving the sales targets and attracting more customers (Al-taie and et. al.,
2017).
Hence, it includes all the business functions which helps to enhancing productivity and
profitability of company in order to perform activities with collaborative and attained the
organisational goal and objective of company.
TASK 2
Collaborative working practices
It is also known as the Partnership working practices. It includes the whole spectrum
ways which makes the two or more than two organisation work together. It covers joint delivery
and informal network and alliances. Here, the Microsoft and Toyota has joint for the intelligent
energy consumption where the Microsoft will share the software information with the Toyota for
managing the electric vehicle (Pedersen and et. al., 2018). This initiative has taken for the for the
new generation telematics services which includes the energy management, multimedia
technologies and GPS systems. This collaborative gives the drive to improvement in the
beneficiaries and to full fill the need and to use the resources more efficiently. It is said to have
collaboration when a group of people or two individual work together by sharing their skills and
ideas for achieving the same goal. It includes the Brainstorming, Providing values, equal
partaking. Brainstorming is the process in which team members come together for offering
different perspective to provide a business solution. Microsoft and Toyota are the two famous

brand which makes together business for the software technology which provide them the
opportunity for making something greater and which increases the business value. Toyota smart
canter is currently running some type of pilot programme which connects the people, homes and
cars with aiming the integrated energy concept for increasing in the way of more sustainable
society (Pieroni and et. al., 2019). Microsoft has its own strategy. In this it is trying to come in
the business of auto-mobile where it will expand in in-car infotainment concepts by using the
multimedia devices, social networking, and maps. And also the voice related module with
applications. Like this it promote self analysis to the company, which results in problem solving
and gives you the bigger picture for the company.
TASK 3
Internal and External factor which affect the businesses
Firstly, there is need to understand that there is variation in the internal and external
factor which is dependent on the type, size and status of the business.
Internal Factors.It refers to tangible or intangible which is anything within the company or under
the control of the company. There are some of the internal factors which can affect the business.
Human Resources- It is one of the most important factor which is able to affect the
companies In Microsoft company the employees entire life cycle is supported there from the
recruitment to their development. It is the greatest treasure for the company because it is the one
who is responsible for the recruiting the best employee for the business. This department also
help in finding and resolving the dispute within employees (Rajala and et. al., 2016).
Capital resources- It is he necessary funds for the growth and to sustaining the business. It is not
possible for the company to survive without the capital resources so they need the capital
resources for running the business.
Operational efficiency- It is the ability of the company which leads to the final
productivity.
Infrastructure- It is the well need for the business function to run well.
External factors-: It refers to the factors which are affecting the business externally.
Economic situation- It effect the company business when there is low economy which leads the
customer to decreases their expenses (Oktarin and et. al., 2017).

Laws- In this due to change in the law effect so hardly to the business which affects the
business profit.
Technological factor- Microsoft tries its hard to stay top in terms of the technological
update which gives them the advantage in retaining their customer.
TASK 4
Explain the role of financial management within the organisation.
Financial management plays vital role in order to managed the financial resources
effectively which helps to sustainability and long-term business at marketplace. In context of
Microsoft, financial management proper planning, organising, directing and controlling of
financial activities (Hussain, 2016). There are ample numbers of financial activities are managed
in order to fund procurement, allocation of financial resources, utilization of funds and many
more. There are ample numbers of roles which are discussed below.
Financial decision and controls-: These functions plays vital role in order to proper
financial mangers making effectively taking financial decision and proper controlling of
financing activities in order to using various techniques such as ratio analysis, financial
forecasting, profit and loss analysis. In relevance of organisation, it effectively implement the
strategies in order to proper utilization fund.
Financial planning-: Finance mangers are responsible for effective planning due to
smoothly run the finance function in the organisation. In relevance of company they analysed the
external condition in order to market situation, economic condition and accordingly preparing
budget, cost. On that basis prioritizes the needs and understanding external situation on that basis
proper estimation and planning of financial resources.
Capital management-: These business function is responsible for managed capital
effectively and it is responsibility to proper estimation of capital requirements of organisation
from time to time, determines capital structure and composition which helps to find out the other
financial sources for the capital needs. In relevance of Microsoft, it includes organisation finding
the other sources which helps to fulfil the capital requirement in order to smoothly run the other
business functions (Grishin and et. al., 2016).
Cash flow management-: It is technical and make financial arrangement in order to
organisation have sufficient working capital and cash flow to meet their operational expanses

and emergency. These functions helps to make proper arrangement of funds so properly track
record in order to account payable and receivable to ensure there is sufficient cash flow available
at all times. Microsoft finance team has finance software which helps to tracking proper record
of funds and database available to perform smooth business.
Hence, it includes various aspects of financial management which helps to proper
planning of financial resources and funds and effectively utilization in order to effectively take
decision because the smooth running of business operations.
CONCLUSION
From the above report it has been concluded that, it include various business functions
which plays major role in order to achieving organisation goal and objective of company. These
functions majorly impact on business because they are included various activities in order to
perform smoothly which enhancing profitability and productivity of company. It includes joint
ventures of two firm which known as Microsoft and Toyota. It involves the internal and external
factors which affect the operations of business and effectively evaluate in order to gaining
competitive advantages as well as financial management plays vital role within business.

REFERENCES
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