DESCRIPTION OF STORY OF ANNABELLE ENTREPRENEUR CASE STUDY 2022

Analyse a CURRENT entrepreneur from one of the following countries: New Zealand, Singapore, and Thailand. The chosen entrepreneur must be the person who founded the business(es) (himself/herself or with the team), and currently still running/controlling the business(es) which is/were set up and is/are headquartered in the above countries. • Introduction • Background of the entrepreneur ? Discuss the background of the entrepreneur (i.e. history, development, family and socio-cultural background) to see what developed his/her entrepreneurial passion/propensity and contributed to this person’s entrepreneurial pathway/success (with reflection on/application of the relevant entrepreneurship theories). • Entrepreneurial traits/characteristics ? Discuss the characteristics/traits of the entrepreneur (with reflection on/application of the relevant entrepreneurship theories).