DESCRIPTION OF STORY OF ANNABELLE ENTREPRENEUR CASE STUDY 2022

Running Head: DESCRIPTION OF STORY OF ANNABELLE ENTREPRENEUR
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KKO KKO NARA
Entrepreneurship
Student name
8/13/2019

DESCRIPTION OF STORY OF ANNABELLE ENTREPRENEUR
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Contents
Introduction:...............................................................................................................................2
Journey of Annabelle Lee:.........................................................................................................2
Background of the entrepreneur:................................................................................................2
Entrepreneurship traits:..............................................................................................................3
Opportunity recognition and idea development process:...........................................................4
Competitive advantage in the market (unique selling proposition of product):.........................4
Recommendations:.....................................................................................................................5
Conclusion:................................................................................................................................5
Bibliography...............................................................................................................................6

DESCRIPTION OF STORY OF ANNABELLE ENTREPRENEUR
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Introduction:
Entrepreneurship is a process of launching a business enterprise and the person who performs
this is entrepreneur. It is a new trend for making the people as a creator of the job and not the
taker of a job (Drucker, 2014). In this report, Annabelle Lee has been selected for the
purpose of describing the concept of entrepreneurship in this report.
Anabelle is the co-owner of Kko Kko Nara Pte Ltd. which is a restaurant bar and it is famous
for its chicken and also the owner of Todamgol restaurant, which is specialise in Korean Fare
as well as wine. Here, discussion is on background, characteristics, idea generation procedure
of entrepreneur and also showcasing its competitive advantage as compared to rival
companies.
Journey of Annabelle Lee:
Background of the entrepreneur:
At the age of 18 only, Anabelle Lee becomes herself as a self-own boss but, gets success in
the age of 27. She manages every hard phase of her life and it can be seen from the evidence
of the fact that when she was only 6 years old, she manages to go into clinic self without any
support as her parents don’t have the time as they are always busy with their work and due to
this, she has to travel half-an-hour for reaching into hospital as she was sick (Lin, 2017).
However, nurses assume her as a companion of the patient but, reality is different. Her efforts
got fruits, as she got an award of bravery in the school. This showcase that in-born traits
present in her, which represents the personality traits theory (Porcar, 2017) She also
doesn’t waste her time in the vacations, as she learned the lessons of English in advance just
to enhance the knowledge and also work in part-time jobs for paying college fees in the
Singapore. She became independent women at the early stage and employs herself in many
companies just to learn the lessons.
She came out of her comfort zone because she lives with such family where conditions are
not suitable like normal, as many times quarrel happens in between her mom and father and
due to this, she has to face mental pressure and that’s the reason she likes to do travel (Lin,
2017).