The paper discusses the sales and ratings of Furphy's beer brand, with mixed responses from customers. Despite negative and neutral ratings, there is a positive recommendation for the product. The study also explores the significant variables that influence customer recommendations, including quality, brand image, and sales channels. The results show that quality is the most important factor in recommending the product, followed by brand image and sales channels. The paper concludes that improving product quality and enhancing brand image can increase customer loyalty and drive business growth.