Report On Descriptive Analytics and Visualization- Furphy Beer
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Added on 2020-04-01
Report On Descriptive Analytics and Visualization- Furphy Beer
Added on 2020-04-01
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Running Head: DESCRIPTIVE ANALYTICS AND VISUALIZATIONMIS771Descriptive Analytics and VisualizationName of the StudentName of the UniversityAuthor Note
1DESCRIPTIVE ANALYTICS AND VISUALIZATIONTable of Contents1.0 Introduction................................................................................................................................22.0 Collection of Data......................................................................................................................33.0 Data Description........................................................................................................................34.0 Data Analysis.............................................................................................................................34.1 Analysis of the Dependent Variable......................................................................................34.2 Factors Influencing Repurchasing Intentions........................................................................44.2.1 Variable Identification....................................................................................................44.2.2 Prediction of Repurchasing Intention.............................................................................64.2.3 Separate Analysis............................................................................................................74.3 Furphy Recommendation.......................................................................................................84.4 Analysis of Time Series.......................................................................................................105.0 Conclusion and Recommendations..........................................................................................10References......................................................................................................................................12
2DESCRIPTIVE ANALYTICS AND VISUALIZATION1.0 IntroductionFurphy Beer is a micro-brewery organization which was started in Australia. Theorganization is new in the country with under 15 years of involvement in the preparing of brew.The sales and production of the organization is under a limit in the city of Melbourne and reginalVictoria. The demands of the product of the company are expanding quickly in the various partsof Australia. Over the most recent two years huge development in the products and services ofthe company have been taken note of. The request of the organization has been expanding tosuch a great amount of that in the year 2016 they chose to rise the production of beer to 3 millionliters for each year to adapt up to the expanding interest of the item. There are two market sections, which purchase the Furphy pale beer. One is pubs, barsand restaurants and the other is bottleshops. The beer that has been produced by Furphy are soldin these two markets either specifically or with the assistance of some sales agents. The organization has encountered colossal achievement in their operations and monetaryturnovers in the past two years. At that point additionally, the organization can detect anadjustment in the business atmosphere in the up and coming five years. This can be the result ofthe high prominence of craft beer and microbrewery culture in Victoria and its encompassingareas. In this manner, with the expansion in the opposition, the organization has felt the need ofbuilding a solid association with the clients. In this way, to comprehend and recognize thecomponents that are dependable to manufacture a solid client relationship the organization hasnamed a statistical surveying organization named Beautiful Data. They have made a request todirect a huge scale overview of the customers of the organization to have a reasonablecomprehension of the customers attributes and their repurchasing aims.
3DESCRIPTIVE ANALYTICS AND VISUALIZATION2.0 Collection of DataFurphy has decided to run a data analysis to analyze and increase the repurchasingintentions of the customers. Thus, to run this analysis, Furphy has appointed a market researchcompany named Beautiful Data. This market research company has asked some of the clients tofill up an online survey. Various factors that are necessary for the calculations were contained inthe questionnaire. The data on the past years sales in the four quarters per year have beencollected from the information stored and compiled through Furphy’s datamart.3.0 Data DescriptionThe data collected from 200 clients of the company has 9 different perceptions of thecustomers or clients. These perceptions have been recorded in a scale of 1 – 10. Other variablesgive qualitative information about the outcomes of the purchases by the clients and their businessrelationship with the respective clients. The analysis has been done using the MS Excel software.4.0 Data Analysis4.1 Analysis of the Dependent VariableThe dependent variables that has to be analyzed and predicted with the data collected arethe quality of the product and the social media presence. These factors are responsible for thepurchasing intention of the customers in repurchasing Furphy’s products and recommending theproducts of the company Furphy to others. The test results show that the mean rating for qualityof the product is given by 7.84, which is quite high. Thus, it can be said that the companyproduces good quality beer. The average rating for the presence of social media is found to be3.7 which is not that high. Thus, it can be said that social media is not much involved in
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