Desert Bank: Performance Analysis and Recommendations Report - MBA

The assignment is a report analyzing the performance of Desert Bank, focusing on aspects such as aggressive sales structures, high assets, and a large number of employees, while also identifying weaknesses like the failure of branches to achieve destined growth. It then delves into the implementation of market opportunity potentials, discussing their advantages and disadvantages. The report further examines customer retention metrics, highlighting the importance of good customer service and analyzing the role of customer retention metrics. It provides recommendations to improve performance standards and implement incentive structures for employees. The report concludes with references to relevant literature, offering insights into the applications of analytics in social media and product recommendation systems.

DESERT BANK

DESERT BANK A
Strength
 Aggressive sales structure
 High Assets
 Huge number of employees

DESERT BANK A
Weakness
 Branches were not achieving destined growth
 Not reaching the greatest payoff potential
 Not reaching their potential goal in the early stages

DESERT BANK B
Implementation of market opportunity potentials
Market Opportunity potential help in realizing the opportunity that is
present in the market and the potential business that can be made

DESERT BANK B
Advantage of market opportunity potentials: -
 Understanding of the market
 Identifying new market
 Understanding the threats and plan to control them

DESERT BANK B
Disadvantage of market opportunity potentials are as follows: -
 Misidentifying Market needs
 Evaluating growth without knowing share
 Improper target setting
 Lack of transparency

CUSTOMER RETENTION METRICS
Good customer service is one of the most important ting of customer
retention metrics. Due to the fact that BOD did not have proper
customer relation build up set up improper management for the
prosecution of improper relationship with the clients

Analysis of customer retention
metrices
Implementation of the Customer Retention Metrices has been acting
helpful for the BOD as this helps in better analysis of the client base.
Management of the client base also gets facilitated

RECOMMENDATION
Recommendations that are to be maintained are as follows: -
 Improve performance standards
 Provide incentive structure to the employees

Bibliography
Kar, A.K., 2015. Applications of analytics in social
media. In Foundation Innovation Tech. Transfer Forum
Newsletters (IIT Delhi) (Vol. 21, No. 1, pp. 6-8).
Umair, A. and Alamgir, Z., 2016, August. Product
recommendation using typicality based collaborative
filtering and churn analysis. In Innovative Computing
Technology (INTECH), 2016 Sixth International
Conference on (pp. 220-225). IEEE.

Thank You