Design a Marketing Experiment Assignment
Added on 2020-10-05
18 Pages954 Words119 Views
REUSABLE SHOPPING BAGS
TABLE OF CONTENTSSTEP 2.............................................................................................................................................1STEP 3.............................................................................................................................................1STEP 4.............................................................................................................................................1STEP 5.............................................................................................................................................3STEP 6.............................................................................................................................................4REFERENCES................................................................................................................................5APPENDIX......................................................................................................................................6
STEP 2Describing the techniques for marketing experiment designingThere are two techniques which are to be considered by the professionals in terms ofpromoting the use of woven fabric bags among the society. therefore, there are two places whichare to be considered by the professionals such as:Designing a new product:The increasing use of plastics bags have risen up the environmental pollution which isbeing affecting the nature as well as health of individual (Woven Fabric bags, 2018). In respectto this there have been designing of new product such as use of woven fabric bag in place ofplastic bags will be environmental friendly.Market segmentation:It has been planned by the researcher to launch this product in UK market.STEP 3As per collecting the reliable information and analysing the current market situation therehad been use of questionnaire as a tool to analyse the individual opinion and perception relevantwith the environmental issues (Ribisl and et.al., 2017). Thus, on which there have been randomlyselected 20 individual which have been asked several question based on environmental issuesand the awareness towards it.STEP 4Cluster analysis:Case Processing SummaryaCasesValidMissingTotalNPercentNPercentNPercent20100.00.020100.0a. Average Linkage (Between Groups)1
Regression analysis:Descriptive StatisticsMeanStd. DeviationNThere is a need for reusable bags in todays society3.901.21020I would pay a reasonable amount for a reusable bag3.501.35720I am concerned about environmental sustainability4.05.99920UK companies are doing enough for the environment2.451.19120A lot of people are aware of the environmental implications of singe use plastic bags.3.001.257202
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