This document presents two alternative design concepts for a Farmer Shop mobile application, developed as part of ITC504 Assignment 1. The concepts are evaluated based on usability heuristics, and a recommendation is made for the preferred alternative. Alternative 2 is chosen due to its superior graphical user interface (GUI), enhanced login options, improved layout, and user-friendly features. The document includes detailed descriptions of each screen in both alternatives, highlighting the purpose, components used, and user interactions. It also provides a comprehensive analysis of the strengths and weaknesses of each alternative, considering factors such as navigation, error handling, and flexibility. The document concludes with a recommendation for Alternative 2, emphasizing its advantages in terms of user experience and overall design quality.