Foundation in Design and Creative Business (Pass Criteria)

This presentation covers the pass criteria for Foundation in Design and Creative Business. It includes topics such as mind map, mood board, primary and secondary research, business model, safety, speed limit, reliability, and feasibility.

In Design and Creative
Business

Table Of Content
 Introduction
 Mind map
 Mood board
 Primary research
 Secondary research
 Business model/concept
 Safety
 Speed Limit
 Reliability and Dependability
 Feasibility
 Conclusion

Introduction
 The main technique of the manufacturing process would be
electric bikes made from reused Lithium-ion batteries. The
product may be sold under the Setik brand, which will be
recognised for its superior craftsmanship and technological
brilliance.
 The newly formed business would focus on producing electric
motorcycles. The available electric bikes would be more energy-
efficient modern models.

Mind Map
E-Bikes
Safety
Measures
Nickel-cadmium
Battery
Sustainable
Packaging
Micro switch
with
potentiometer
Motorcycle
stability
control
system
Lithium-ion
Polymer
Batteries
High speed
limit
Battery
Con
Environmentally
troublesome
Pro:
Higher
energy
density
Pro: Low
internal
resistance
Con: High Costs
Con: High
battery
drainage
Pro: higher
consumer
attraction
Pro: Higher
recycling
Con: Higher
expenditure
Pro: Protects
driver during
malfunction
Pro: Improved
safety and
control
Con: Expert
Labor
requirement
Con: Higher
operational costs

Mood Board

Primary Research
1 Are you aware electrical bike?
Yes
No
2 What are the basic features like you in E-
bike
Good battery
Speed
Low running cost
No registration required

Secondary Research

Continue….
 The COVID-19 epidemic has most commuters staying away
from public transit. E-bikes are regarded as a reliable, practical,
and inexpensive substitute for public transit. E-bikes are
becoming more and more popular as a means of mobility in
cities across the US and Europe, say industry experts and e-bike
manufacturers including Rad Power Bike, VanMoof, and Lectric
e-bike.

Business Model/Concept
 Customer Profile: In the United Kingdom, the United States, and
Continental Europe, the corporation hopes to draw businesses and
individual users. There may be motorcycle businesses and
marketing plans that allow the business to appeal to a wide
customer. To satisfy the needs of various sorts of customers, Setik
bikes would be available in a range of models. Electric bike
manufacturing, promotion, distribution, and retail would
significantly reduce pollution. The business would use green
energy sources in all of its operations.

Continue…
 Unique selling point: The product, an electronic
bike, would be better than what is now available in
the market in terms of fueling time and adding a
system that guarantees the power is consistent in
order to manage the motorbike's speed at different
power levels. It would be able to refuel itself while
travelling. In order to help the charging process
remain constant even when the lithium polymer cell
is about to run out of electricity, a continuously
variable sensor would be linked between the
electrical engine and the battery.

Safety
 The safety features which will be included in the electric motorcycle
include the usage of a motorcycle stability control system which enables
the driver to get higher degree of control during braking and accelerating.
 Wide range of sensors will be used to record dynamics of rider and
ensure that the control of e-bike is enhanced with each subsequent ride.
 This includes the usage of speed sensors to measure rotational speed of
the wheels and inertial measurement sensor to measure the acceleration
and angular rate 100 times per second.
 This will increase the safety of the bike even at high speed and provide
the driver more control even in tough terrains.

Speed Limit
 The speed limit of the Setik brand bikes will be high with focus on
making the final product having 140 ft-lbs of torque and 110
horsepower with the simple twist of a throttle.
 In this way the final product will appeal to large number of consumer
base because of its high power without endangering the safety of the
consumers.
 The reused lithium ion batteries along with high powered motor will
ensure that the electric motorcycle is able to reach such high level of
speed limit without losing efficiency in case of energy consumption.

Reliability and Dependability
 Setik brand will produce highly reliable and
dependable bikes because of the focus on efficiency,
control and safety.
 The technology based safety features along with
inclusion of sustainability will make the electric bikes
highly reliable and dependable for long travels and
crossing tough terrains weather it is Urban areas or
rural areas.
 Reliability will also be ensured through proper quality
cheeks so that consumers gains highest satisfaction.

Feasibility
 The setik brand bikes will be made feasible because their high efficiency
and feasibility. Many consumers are searching for sustainable options for
their vehicles because of the rising awareness about climate change.
 The Setik Brand bikes will offer the consumers high efficiency and
sustainability at the same time without negatively affecting the speed limit.
 This will make the final product highly feasible and worth every penny for
consumers.
 This is because the consumers will be able to get product with power so a
sports bike and high sustainability level.

Continue….
 Product: The company's major products would be electrical bikes,
replacement parts for electrical bikes, and electrical bike batteries.
 Place: This part of the marketing mix focuses on the company's
distribution strategy to ensure sales growth.
 Price: To gain market share, the firm would launch with prices lower
than alternatives in the sector. After entering the market, the company
will raise prices
 Promotion: The company would first employ salespeople to improve
the brand via quality of recommendation.

Conclusion
 As per the above presentation it is concluded that electrical bike is
famous in all over the world. The motorbike industry is quite
significant in the UK. According to data from IBIS Global 2019,
the motorcycling industry generates at least £615 billion in annual
revenues. The industry is now considerably more competitive as a
result of the introduction of electric motorcycles. As per data,
more people are buying electric motorcycles in Britain than are
buying traditional bikes. Through the third quarter of 2020,
electric bikes had supplied 14.513 parts to London.

References
Ahmed, F., Qin, Y. and Aduamoah, M., 2018, March. Employee readiness for acceptance of decision
support systems as a new technology in E-business environments; A proposed research agenda. In
2018 7th International Conference on Industrial Technology and Management (ICITM) (pp. 209-
212). IEEE.
Asp, L. and Andersson, J., 2021. Marketing Communication in the Context of Selling a Business:
Business Brokers and how They Communicate Value of a Business.
Ferreira, J.J., Jalali, M.S. and Ferreira, F.A., 2018. Enhancing the decision-making virtuous cycle of
ethical banking practices using the Choquet integral. Journal of Business Research, 88, pp.492-497.
Fowler, R., Gajewska-De Mattos, H. and Chapman, M., 2018. Adapting adaptation: Expanding
adaptive strategy theory to account for the East Asian business context. Journal of World Business,
53(3), pp.323-336.