Design Mind-set in context of innovation and Design thinking

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Design Mind-set in context of
innovation
Design thinking
Focusing the process of innovation
on the audience and designing the
product depending on what they
desire & the things they like and
dislike. It is a skill which allows the
designers to get aligned with what
the audiences want and what
could be done for producing them.
It integrates, people, business and
technology (Brown &
Wyatt, .2010)
Design mind-set
The ability of building a
focus on the specific
pieces which
contributes in the
making of the design
(White, Macdonnell &
Dahl, 2011).”
Innovation
“Profitable
implementatio
n of different
ideas (Wang &
Miao, 2015).”
Process of Design
thinking
Design mind-set in context
of innovationInnovation is not any sort of technical
problem. In fact, it is a mind-set. The
design min-set is the process of
thinking of the world & the influence
that one have on the very world
(Gaubinger et al., 2015). It is a mind-
set which led an individual to
innovate something. The mind-set
that people have is related to the
extent to which they make innovation
& then take some innovative
approach (Dorst, 2011). Way in which
people think drives their behavior & it
also describes his actions. Innovation
begins inside the head and it is
affected by the design mind-set.References:
Brown, T., & Wyatt, J. (2010). Design thinking for social innovation. Development Outreach, 12(1), 29-43.
White, K., MacDonnell, R., & Dahl, D. W. (2011). It's the mind-set that matters: The role of construal level and message framing in influencing consumer efficacy and conservation behaviors. Journal of Marketing Research, 48(3), 472-485.
Liedtka, J. (2015). Perspective: Linking design thinking with innovation outcomes through cognitive bias reduction. Journal of Product Innovation Management, 32(6), 925-938.
Schippers, M. C., West, M. A., & Dawson, J. F. (2015). Team reflexivity and innovation: The moderating role of team context. Journal of Management, 41(3), 769-788.
Wang, G., & Miao, C. F. (2015). Effects of sales force market orientation on creativity, innovation implementation, and sales performance. Journal of Business Research, 68(11), 2374-2382.
Gaubinger, K., Rabl, M., Swan, S., & Werani, T. (2015). Innovation and product management. Innovation and product management: A holistic and practical approach to uncertainty reduction, 83-113.
Dorst, K. (2011). The core of ‘design thinking’and its application. Design studies, 32(6), 521-532.