Design thinking is a human-centered approach to problem-solving that emphasizes empathy, ideation, and prototyping. This document explores the key principles of design thinking, its application in various contexts, and its potential to drive innovation within organizations. It examines the stages of design thinking, including empathize, define, ideate, prototype, and test, and highlights how Amcor, a leading packaging company, leverages design thinking to create innovative solutions that cater to diverse cultural needs. The document also discusses the importance of research and brainstorming in identifying and addressing customer needs effectively.