Design Thinking: A Framework for Innovation and Strategy

MGMT20140 Design It

Contents
Poster...............................................................................................................................................3
Summary..........................................................................................................................................3
References........................................................................................................................................6

Poster
Summary
The poster presented above is explaining the concept of design thinking and its application to
strategy and innovation. Design thinking is a methodology used by the people who design it to
solve their complex problems and find solutions that are desirable to them and their clients. The
mindset of designer is not focussed in the problems but on the solutions and the actions that can
be taken for creating a preferred future. It is drawn upon logic, intuition, imagination, and
systematic reasoning for exploring the possibilities of desired outcomes and creating them
accordingly. It utilizes elements from toolkit of designer like experimentation and empathy to
arrive at innovative solutions. By using design thinking, one can make decisions based on the