Design Thinking Activities for Creating Digital Work at Scale

This presentation discusses the design thinking activities that can help organizations create digital work at scale. The activities include co-designing, envisioning, testing and prototyping, brainstorming, mind mapping, journey mapping, value chain analysis, assumption testing, rapid prototyping, and customer co-creation. The presentation explains the reason behind choosing these activities and the outcomes of each activity. The importance of design thinking tools is also highlighted.

Design It

Introduction
Design thinking is considered as a design
methodology that helps in solving the issues
(Azambuja, 2015).
Design activities will entail in this presentation
in order to reduce the challenge within the
organization.
Outcomes of the activities will encompasses
under this presentation.
Problem identified: Creating digital work at
scale is still a challenge for many organizations.

Design Thinking Activities (What have been
done)
1. Co-designing
2. Envisioning
3. Testing and prototyping
4. Brainstorming
5. Mind mapping
6. Journey mapping
7. Value chain analysis
8. Assumption testing
9. Rapid prototyping
10. Customer co-creation

Reason behind choosing these
activities
Easy to understand
Increase knowledge
Amplify collaboration
Understand the process of the innovation
Help to see actual process of viewing in the
point of view of customers

Co-designing
Description: It is the activity of the design
thinking that support various level of
participation, from situation in which various
external figures are included in specific
moments (Dorst, 2011).
Outcomes:
Better communication
Cooperation
Innovative idea

Envisioning
Description: it focuses on
representing the service
idea by using techniques
that exemplifies all the
aspects of the services by
including interaction
modalities, physical aspects
and logical links (Gray &
Malins, 2016).
Outcome: development of
adequate visual tools

Testing and prototyping
Description: this design thinking tool helps
in bringing more ideas with the help of the
stakeholders, customers or professionals for
the purpose to resolve the issues.
Outcome : it helped us to understand the
process of the innovation and provided a
rough detail.

Brainstorming
Description: Brainstorming is the activity
that have a group discussion to develop an
effective idea in quick way in order to
address any problem (Liedtka, 2015).
Outcome: it helped us to find out the
several ideas to resolve the issues.

Mind mapping
Description: this tool is considered as the
visual thinking tool that facilitates in making
information.
Outcome: it helped us to better analyze,
synthesize and generate new ideas.

Journey mapping
Description: Journey
mapping is the tool that
helps design thinker to
develop a storey of the
customer that shows
their all over journey
for that specific issue
(Brown & Green,2015).
Outcome: Journey
mapping was very
valuable tool of design
thinking when it comes
to accepting the
journey of the customer
and empathize.


Empathy Interviewing
Description: with the
help of this tool, We can
gain knowledge about
the feeling of the
customers to the
problem (Dyer, 2017).
Outcome: it helped us
to understand the
reaction of the people
towards problem solving
process.

Assumption testing
Description
It is one of the tool that
helps in predicting the
possible results of
reproduce the experience
of customer using it.
Outcome
It helped to see actual
process of viewing in the
point of view of
customers

Rapid prototyping
Description:
This tool helps in evaluating the impact of
made sample on the actual project.
Outcome
it helped us to bring closer all activity to its
reality.

Customer co-creation
Description: It is an effective approach that
facilitates in reducing the risk to innovation
and growth.
Outcome: it helped to develop innovative
ideas as per the expectation of the customer.

Outcomes of these activities
Effective communication
Understand the reaction of the people
towards problem solving process
 Innovative ideas as per the expectation of
the customer
Importance of design thinking tool

Conclusion
The presentation has entailed all activities of
design thinking.
The below mentioned image shows the where
we are now:

References
Azambuja, G. P. (2015). Influence of country brand slogan and logo in
country positioning. Journal of Business, 2(2), 98-115.
Dorst, K. (2011). The core of ‘design thinking’and its application. Design
studies, 32(6), 521-532.
Dyer, S. (2017). Design thinking: what is an empathy interview?
Retrieved from Medium:
https://medium.com/@StaceyDyer/design-thinking-what-is-an-empathy-i
nterview-25f71bd496d7
.
Gray, C., & Malins, J. (2016). Visualizing research: A guide to the
research process in art and design. Routledge.
Brown, A. H., & Green, T. D. (2015). The essentials of instructional
design: Connecting fundamental principles with process and practice.
Routledge.
Liedtka, J. (2015). Perspective: Linking design thinking with innovation
outcomes through cognitive bias reduction. Journal of Product
Innovation Management, 32(6), 925-938.